35^th International Conference on Dentistry & Dental Marketing October 05-06, 2017 Las Vegas, USA

One of the nine dental specialties recognized by the ADA, RCDC & RACD, Oral and Maxillofacial Radiology is primarily concerned with the performance and interpretation of diagnostic imaging of the mouth, jaws and adjacent structures. OMFR often called DMFR spans a broad area covering techniques like Cone beam CT, multislice CT, MRI, PET etc.

This dental specialtity focuses on any and every disease around the “Oral Cavity” ie mouth , “Maxillofacial” ie Jaws and all related structure like salivary glands, facial muscles, Temporomandibular Joints, facial muscles & the perioral skin. Oral & Maxillofacial Pathology covers a vast range of pathological disorders ranging from congenital ones like Malocculsion, Eagle Syndrome to acquired ones like Gingivitis, Herpes Simplex & Oral Candidiasis. Some areas of Oral & Maxillofacial pathology even extend to the treatment of complex conditions Sjoren syndrome, Oral Cancer.

Oral & Maxillofacial surgeons deal in surgically treating a range of diseases, injuries & defects in the head, neck, face, Jaws and tissues surrounding these structures. The area consists of widely used procedures like cosmetic surgery of the head and the neck , dentoalveolar surgery to relatively new ones like applications of lasers.

Endodontics is the dental specialty that is concerned with the overall health of the dental pulp and the tissues surrounding the teeth. The ADA defines Endodontics as the “study and practice encompass the basic and clinical sciences including biology of the normal pulp, the etiology, diagnosis, prevention and treatment of diseases and injuries of the pulp and associated periradicular conditions.” The evolution of Endodontics in the last decade has significantly contributed to the recent increase in the quality of dental treatment.

Formerly known as “Pedodentistry”, pediatric dentistry involves providing special dental care for children through adolescence. Pediatric dentists educate and provide the necessary dental care to children and advice regarding the child’s wellbeing to the parents.

Derived from the greek words “Orthos” meaning straight  and “Odont” meaning tooth, Orthodontics is a recognized dental specialty that primarily aims to help patients obtain optimal occlusion. The area of orthodontic treatment includes correcting crooked or misaligned teeth to provide the patients aesthetically pleasing smiles. The procedures generally use the help of metal wires inserted into orthodontic brackets and functional appliances often used to correct jaw growth.

Periodontics is the specialty branch of dentistry that studies the structures supporting the teeth (Peridontium) that includes the gingiva, alveolar bone, cementum and the periodontal ligament. Periodontists treat diseases that affect the above structures through a wide variety of procedures including surgery and use of implants. This specialty of dentistry also covers the placement and maintenance of dental implants.

Digital dentistry might be characterized in an expansive extension as any dental innovation or gadget that consolidates advanced or PC controlled parts as opposed to that of mechanical or electrical alone. This wide definition can extend from the most regularly considered regions of advanced dentistry — CAD/CAM (PC helped outline/PC supported assembling) — to those that may not be perceived, for example, PC controlled conveyance of nitrous oxide. Digital Dentistry includes work in a variety of areas including; CAD/CAM and intraoral imaging — both laboratory- and clinician-controlled; Caries diagnosis; Computer-aided implant dentistry — including design and fabrication of surgical guides; Digital radiography — intraoral and extraoral, including cone beam computed tomography (CBCT); Electric and surgical/implant hand pieces; Lasers; Occlusion and TMJ analysis and diagnosis; Photography — extraoral and intraoral; Practice and patient record management — including digital patient education and Shade matching.

Often called “Dental Prosthetics” or “Prosthetic Dentistry” this specialty of dentistry is associated with dental prosthesis. According to the definition of the American Dental Association Prosthodontics may be defined as the “" dental specialty pertaining to the diagnosis, treatment planning, rehabilitation and maintenance of the oral function, comfort, appearance and health of patients with clinical conditions associated with missing or deficient teeth and/or oral and maxillofacial tissues using biocompatible substitutes."

Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising. Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a web search engine's unpaid results—often referred to as "natural", "organic", or "earned" results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users, and these visitors can be converted into customers. SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines.

Obtrusive Sleep Apnea Syndrome is a sleeping disorder marked by repetitive episodes of cessation of breathing, 10 seconds or longer, during sleep. During this time, the individual’s oxygen level drops, resulting in hypoxemia and sleep disruption. SAS was clinically recognized more than 30 years ago, but the health implications of this syndrome were barely known outside of the medical field. However, as more cases were uncovered, attention turned to the impact of SAS on the general health of individuals, such as the increased risk of cardiovascular disease, along with its oral implications such as periodontitis.

Managing a dental practice takes a lot of finesse and planning. The success of a dental practice vastly depends on how capable the practice manager is. From staff management to patient management a wide variety of critically important tasks need to be executed with extreme care and skill. This session will unfold a few critical principles and laydown a handful of essential ground rules that dental practice managers and owners should look to abide by.

Restorative dentistry is the study, detection and management of disorders of the teeth and their subsidiary structures and their restoration of the dentition to functional and aesthetic requirements of the individual. Restorative dentistry encompasses the dental specialties of endodontics, periodontics and prosthodontics and its foundation is based upon how these interact in cases requiring multifaceted care.