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36th International Conference on Dentistry & Dental Marketing, will be organized around the theme “”

Dental Marketing 2018 is comprised of 24 tracks and 210 sessions designed to offer comprehensive sessions that address current issues in Dental Marketing 2018.

Submit your abstract to any of the mentioned tracks. All related abstracts are accepted.

Register now for the conference by choosing an appropriate package suitable to you.

Marketing is key to the success of any business and dental practices are no exception. For a dental practice to grow, a single dentist should be seeing 24-50 new patients per month. And in order to attract new dental patients, a practice must offer a competitive product at competitive pricing, along with convenient quality services – all backed by a solid dental marketing plan.

  • Track 1-1Advanced Dental Marketing
  • Track 1-2Dental Digital Marketing
  • Track 1-3SEO & SEM in Dental Marketing
  • Track 1-4Websites for Dentists
  • Track 1-5Dental Patient Education
  • Track 1-6SideKick - Education App
  • Track 1-7Client Testimonials
  • Track 1-8Social Media for Dentists
  • Track 1-9Grow Your Dental Practice with - Digital Ads. Dental Marketing
  • Track 1-10Dental Instruments

A Dental Market trend is a perceived tendency of financial markets to move in a particular direction over time. These trends are classified as secular for long time frames, primary for medium time frames, and secondary for short time frames. Traders attempt to identify market trends using technical analysis, a framework which characterizes market trends as predictable price tendencies within the market when price reaches support and resistance levels, varying over time. A trend can only be determined in hindsight, since at any time prices in the future are not known.


  • Track 2-1Creating a Competitive Edge for Your Dental Practice
  • Track 2-2Social Media Marketing For Dentists – The Ultimate Marketing Weapon?
  • Track 2-3Benefits of Custom Dental Websites
  • Track 2-4How to Make SEO Work for Your Dental Practice
  • Track 2-5Create a Patient Referral System for Better Dental Marketing
  • Track 2-6Create a Neighborhood Newsletter
  • Track 2-7Run Local Facebook Ads for Better Dental Marketing
  • Track 2-8Target Income Demographic in AdWords for Better Dental Marketing
  • Track 2-9Dental Marketing – Make Sure Your Local SEO is Up to Date

Dental Marketing strategy is a long-term, forward-looking approach to planning with the fundamental goal achieving a sustainable competitive advantage. Strategic planning involves an analysis of the company's strategic initial situation prior to the formulation, evaluation and selection of market-oriented competitive position that contributes to the company's goals and marketing objectives. Strategic Dental marketing, as a distinct field of study emerged in the 1970s, and built on strategic management that preceded it. Dental Marketing strategy highlights the role of marketing as a link between the organization and its Patients.

  • Track 3-1Content Marketing and Distribution
  • Track 3-2Public Relations
  • Track 3-3Marketing Strategy
  • Track 3-4Internal Marketing
  • Track 3-5Branding
  • Track 3-6Offline Marketing Strategies
  • Track 3-7Dental Marketing Program Management
  • Track 3-8Dentist Website Design and Optimization
  • Track 3-9Dentist SEO
  • Track 3-10Dental Web Marketing
  • Track 3-11Gamification
  • Track 3-12Growth Hacking
  • Track 3-13Radio Advertising

Dentistry is a branch of medicine that consists of the study, diagnosis, prevention, and treatment of diseases, disorders, and conditions of the oral cavity, commonly in the dentition but also the oral mucosa, and of adjacent and related structures and tissues, particularly in the maxillofacial (jaw and facial) area. Although primarily associated with teeth among the general public, the field of dentistry or dental medicine is not limited to teeth but includes other aspects of the craniofacial complex including the temporomandibular and other supporting structures. Dentistry is often also understood to subsume the now largely defunct medical specialty of stomatology (the study of the mouth and its disorders and diseases) for which reason the two terms are used interchangeably in certain regions.

  • Track 4-1Modern dentistry
  • Track 4-2Holistic Dentistry
  • Track 4-3Dental Computed Tomography
  • Track 4-4Ethics in Dentistry
  • Track 4-5Veterinary dentistry - Oral surgery
  • Track 4-6Dental Emergencies
  • Track 4-7Digital Dentistry
  • Track 4-8Miracle cells for natural dentistry - A review
  • Track 4-9New Dental Imaging Method Uses Squid Ink to Fish for Gum Disease
  • Track 4-10Dental Imaging
  • Track 4-11Advance Dental Smile

Oral and maxillofacial pathology (also termed oral pathology, stomatognathic disease, dental disease, or mouth disease) refers to the diseases of the mouth ("oral cavity" or "stoma"), jaws ("maxillae" or "gnath") and related structures such as salivary glands, temporomandibular joints, facial muscles and perioral skin (the skin around the mouth). The mouth is an important organ with many different functions. It is also prone to a variety of medical and dental disorders. The specialty oral and maxillofacial pathology is concerned with diagnosis and study of the causes and effects of diseases affecting the oral and maxillofacial region. It is sometimes considered to be a specialty of dentistry and pathology. Sometimes the term head and neck pathology is used instead, but this might imply that the pathologist deals with otorhinolaryngologic disorders (i.e. ear, nose and throat) in addition to maxillofacial disorders. In this role there is some overlap between the expertise of head and neck pathologists and that of endocrine pathologists.

  • Track 5-1Dentistry in Pathology
  • Track 5-2Tooth pathology
  • Track 5-3Oral & Maxillofacial Pathology, Radiology and Medicine
  • Track 5-4Macroglossia
  • Track 5-5Acquired Causes
  • Track 5-6Ankyloglossia
  • Track 5-7Eagle syndrome
  • Track 5-8Epstein-Barr Virus Associated With Inflammatory Diseases Of The Mouth
  • Track 5-9Increased Oral Pathogens, Decreased Bacterial Diversity Predict Precancerous Stomach Cancer Lesions

Dental pulp is the soft live tissue inside a tooth. Dental pulp contains stem cells, known as Dental Pulp Stem Cells. The finest Dental Pulp Stem Cells are found in a baby teeth or milk teeth. The stem cells from the milk teeth are 'mesenchymal' type of cells i.e. cells that have the ability to generate a wide variety of cell types like chondrocytes, osteoblasts and adipocytes. Chondrocytes are cells that have the ability to generate cartilage, which can play an important role in the treatment of arthritis and joint injuries. Osteoblasts are cells that have the ability to generate bones. Adipocytes are cells that have the ability to compose adipose tissue, specialized in storing energy as fat. In essence, dental stem cells can generate solid structures of the body such as bone, new dental tissue, cartilage and muscle. New research suggests the potential (currently under experimental research) to regenerate nerves. This is being studied further for use in dentistry and medicine.

  • Track 6-1FuturePundit: Biotech Teeth and Gums Archives
  • Track 6-2Regenerative Oral Medicine
  • Track 6-3Mesenchymal Stem Cells Derived from Dental Pulp
  • Track 6-4Dental Acupuncture
  • Track 6-5Stem cell Regenerative medicine and Tissue Engineering
  • Track 6-6Dental stem cells applications
  • Track 6-7Dental Oral Craniofacial Tissue Regeneration Consortia
  • Track 6-8New stem cell delivery approach regenerates dental pulp-like tissue in a rodent model

When you have this condition, your breath can become very shallow or you may even stop breathing -- briefly -- while you sleep. It can happen many times a night in some people. Obstructive sleep apnea happens when something partly or completely blocks your upper airway during shut-eye. That makes your diaphragm and chest muscles work harder to open the obstructed airway and pull air into the lungs. Breathing usually resumes with a loud gasp, snort, or body jerk. You may not sleep well, but you probably won't be aware that this is happening. The condition can also reduce the flow of oxygen to vital organs and cause irregular heart rhythms.

  • Track 7-1Signs and symptoms
  • Track 7-2Risk factors
  • Track 7-3Diagnosis
  • Track 7-4Oximetry
  • Track 7-5Oral appliances

One of the most important and exciting developments in dental diagnostic technology in the past decade has been the advent of 3D dental imaging. However, most people likely aren’t even aware of what 3D dental technology is- that’s how new it is! How is works?

  • Track 8-1Understanding the Advantages Of 3D Dental Imaging
  • Track 8-2CBCT cone beam 3D
  • Track 8-3Panoramic X-ray Imaging
  • Track 8-43D Imaging Methods
  • Track 8-53D Scanning
  • Track 8-6Recent advances in imaging technologies in dentistry

Oral and Maxillofacial surgery (OMS or OMFS) specializes in treating many diseases, injuries and defects in the head, neck, face, jaws and the hard and soft tissues of the oral (mouth) and maxillofacial (jaws and face) region. It is an internationally recognized surgical specialty. In countries such as the UK, Australia and most of Europe, it is recognized as both a specialty of medicine and dentistry, and a dual degree in medicine and dentistry is compulsory. In other countries including the United States, India, Canada, Brazil, New Zealand, and Sweden, it is a recognized specialty of dentistry.

  • Track 9-1Orthognatic Surgery
  • Track 9-2Insertion of Osso-integrated dental implants
  • Track 9-3Laser applications in OMS
  • Track 9-4Cranio-maxillofacial trauma
  • Track 9-5Craniofacial surgery/pediatric maxillofacial surgery/cleft surgery
  • Track 9-6Head and neck cancer – microvascular reconstruction
  • Track 9-7Maxillofacial regeneration

Oral and maxillofacial radiology, also known as dental and maxillofacial radiology, is that specialty of dentistry concerned with performance and interpretation of diagnostic imaging used for examining the craniofacial, dental and adjacent structures. OMFR or DMFR is one of nine dental specialties recognized by the American Dental Association, Royal College of Dentists of Canada, and Royal Australasian College of Dental Surgeons. Cone Beam CT image of a post-operative orthognathic surgery. Oral and maxillofacial imaging includes cone beam CT, multislice CT, MRI, PET, ultrasound scan, dental panoramic radiology, cephalometric imaging, intra-oral imaging (e.g. Bitewing, peri-apical and occlusal radiographs) in addition to special tests like sialographs. Visible light, optical coherence tomography and tera ray imaging are examples of additional methods in use or under development. Image guidance includes haptic and robotic devices.

  • Track 10-1Dental radiography
  • Track 10-2Dental Specialties
  • Track 10-3Diagnostic Radiology is the core of Dentistry
  • Track 10-4Oral Technologies

Oral cancer, also known as mouth cancer, is a type of head and neck cancer and is any cancerous tissue growth located in the oral cavity. It may arise as a primary lesion originating in any of the tissues in the mouth, by metastasis from a distant site of origin, or by extension from a neighboring anatomic structure, such as the nasal cavity. Alternatively, the oral cancers may originate in any of the tissues of the mouth, and may be of varied histologic types: teratoma, adenocarcinoma derived from a major or minor salivary gland, lymphoma from tonsillar or other lymphoid tissue, or melanoma from the pigment-producing cells of the oral mucosa. There are several types of oral cancers, but around 90% are squamous cell carcinomas, originating in the tissues that line the mouth and lips. Oral or mouth cancer most commonly involves the tongue. It may also occur on the floor of the mouth, cheek lining, gingiva (gums), lips, or palate (roof of the mouth). Most oral cancers look very similar under the microscope and are called squamous cell carcinoma, but less commonly other types of oral cancer occur, such as Kaposi's sarcoma.

  • Track 11-1Head & Neck Cancer
  • Track 11-2Oral health may have an important role in cancer prevention
  • Track 11-3Dental radiography‎
  • Track 11-4Oral Hygiene
  • Track 11-5Avocados May Help Prevent Oral Cancer
  • Track 11-6Tobacco

Dental Public Health (DPH) is a non-clinical specialty of dentistry that deals with the prevention of oral disease and promotion of oral health. Dental public health is involved in the assessment of key dental health needs and coming up with effective solutions to improve the dental health of populations rather than individuals.Prevention is becoming increasingly important. Dental related diseases are largely preventable and there is a growing burden on health care systems for cure. Dental public health looks beyond the role of a dental practitioner in treating dental disease, and seeks to reduce demand on health care systems by redirection of resources to priority areas. Countries around the world all face similar issues in relation to dental disease. Implementation of policies and principles vary due to available of resources. Similar to public health, an understanding of the many factors that influence health will assist the implementation of effective strategies.

  • Track 12-1Dental Health
  • Track 12-2Neoplastic & Idiopathic disorders
  • Track 12-3Gingivitis & Periodontitis
  • Track 12-4Dental public health intelligence
  • Track 12-5Oral health surveillance
  • Track 12-6Academic dental public health
  • Track 12-7Genetic Defects in Tooth Enamel Conducive to Development of Cavities
  • Track 12-8Blocking Yeast-Bacteria Interaction May Prevent Severe Biofilms That Cause Childhood Tooth Decay
  • Track 12-9Gum Disease Increases Cancer Risk in Older Women
  • Track 12-10An End to Cavities for People with Sensitive Teeth?
  • Track 12-11Science Meets Archaeology With Discovery That Dental X-Rays Reveal Vitamin D Deficiency
  • Track 12-12A Focus on Dental Health Can Protect Children from Becoming Overweight
  • Track 12-13Research studies on dental public health issues

Dental trauma refers to trauma (injury) to the teeth and/or periodontium (gums, periodontal ligament, alveolar bone), and nearby soft tissues such as the lips, tongue, etc. The study of dental trauma is called dental traumatology.

  • Track 13-1Middle-aged tooth loss linked to increased coronary heart disease risk
  • Track 13-2Better material for bone tissue regeneration
  • Track 13-3Bioceramics obtained for implants from shark teeth
  • Track 13-4Filling without drilling: Pain-free way of tackling dental decay reverses acid damage and re-builds teeth
  • Track 13-5Bone-creating protein could improve dental implant success
  • Track 13-6Hidden tooth infections may predispose people to heart disease

Every small business owner tends to struggle with creating their first marketing plan. I think the main reason for this is that most business owners tend to focus on the outcome and end campaigns, while often overlooking the strategy, planning and execution phases. Unless you've gone to school for marketing or business, you probably haven't been trained to create a strong marketing plan. Doctor's that we work with here at Elevate DDS have many years of school under their belts, but not many of them studied any sort of marketing during their time in college. This is why we thought it would be a good idea to outline what a dental marketing plan should look like, from inception to campaign completion.

  • Track 14-1Getting Started on Your Marketing Plan
  • Track 14-2Search Engine Marketing
  • Track 14-3Dental Website & Online Marketing
  • Track 14-4Television Advertising
  • Track 14-5Radio Advertising
  • Track 14-6Email Marketing
  • Track 14-7Print Advertising
  • Track 14-8Determine Your Marketing Campaign Strategy
  • Track 14-9Set a Budget
  • Track 14-10Identify Demographics & Target Market
  • Track 14-11Establish a Unique Value Proposition
  • Track 14-12Decide Which Services to Market
  • Track 14-13Define Your Goal
  • Track 14-14Display Advertising & Remarketing

Have a cavity? Ask your dentist about filling it with a mixture of nanoparticles including silica and zirconia. These white fillings resemble teeth better than their metal alternatives and are less likely to come loose or fracture teeth. This is just the beginning argue scientists in a review of 'nanodentistry.' Next-generation dental materials incorporating nanotechnology aim to help teeth self-heal, rebuild enamel, and protect against bacterial infections.

  • Track 15-1Nanotechnology Could Redefine Oral Surgery
  • Track 15-2Dentists Get Cracking on the Stem Cell Front
  • Track 15-3Antibiotics for Dental Procedures Linked to Superbug Infection
  • Track 15-4RANKL Expressed by Osteocytes Has an Important Role in Orthodontic Tooth Movement
  • Track 15-5Antimicrobial Gel Could Improve Root Canal Results
  • Track 15-6Nano diamonds Show Promise for Aiding Recovery from Root Canal
  • Track 15-7How Caries-Causing Bacteria Can Survive in Dental Plaque
  • Track 15-8Elderly Risk of Frailty Tied to Oral Health
  • Track 15-9Tooth Decay: Drilling Down to the Nano scale
  • Track 15-10Nano-sized advance toward next big treatment era in dentistry

There are four major disciplines within dental technology. These are fixed prosthesis including crowns, bridges and implants; removable prosthesis, including dentures and removable partial dentures; maxillofacial prosthesis, including ocular prosthesis and craniofacial prosthesis; and orthodontics and auxiliaries, including orthodontic appliances and mouth guards. The dentist communicates with the dental technologist with prescriptions, drawings and measurements taken from the patient. The most important aspect of this is a dental impression into which the technologist flows a gypsum dental stone to create a replica of the patient’s anatomy known as a dental cast. A technologist can then use this cast for the construction of custom appliances

  • Track 16-1New Cavity Prevention Approach
  • Track 16-2Blasting Dental Plaque With Microbubbles
  • Track 16-3Severe Gum Disease Linked to Cancer
  • Track 16-4Nicotine Extracted from Ancient Dental Plaque
  • Track 16-5Smart Material to Fight Tooth Decay
  • Track 16-6New Dental Material Resists Plaque and Kills Microbes
  • Track 16-7New ‘bioactive’ Glass Puts Minerals Back Into Damaged Teeth
  • Track 16-8New Dental Materials Developed, With Bioactive Glass Doped With Fluoride, to Stop Degradation of Demineralized Dentin and Evoke Remineralization

Tooth abnormalities may be categorized according to whether they have environmental or developmental causes.While environmental abnormalities may appear to have an obvious cause, there may not appear to be any known cause for some developmental abnormalities. Environmental forces may affect teeth during development, destroy tooth structure after development, discolor teeth at any stage of development, or alter the course of tooth eruption. Developmental abnormalities most commonly affect the number, size, shape, and structure of teeth.


  • Track 17-1Congenital erythropoetic porphyria
  • Track 17-2Congenital syphilis
  • Track 17-3Congenital hypertrichosis terminalis
  • Track 17-4Ectodermal dysplasia
  • Track 17-5Epidermolysis bullosa
  • Track 17-6Gardner syndrome
  • Track 17-7Incontinentia pigmenti
  • Track 17-8Naegeli-Franceschetti-Jadassohn syndrome

Cosmetic dentistry is generally used to refer to any dental work that improves the appearance (though not necessarily the functionality) of teeth, gums and/or bite. It primarily focuses on improvement dental aesthetics in color, position, shape, size, alignment and overall smile appearance. Many dentists refer to themselves as "cosmetic dentists" regardless of their specific education, specialty, training, and experience in this field. This has been considered unethical with a predominant objective of marketing to patients.

  • Track 18-1Cosmetic Surgery of the head and neck
  • Track 18-2Teeth Whitening
  • Track 18-3Advanced Smile Designing
  • Track 18-4Resin modified glass-ionomer cement (RMGIC)
  • Track 18-5Dental Material
  • Track 18-6Credentialing
  • Track 18-7Tooth-Colored Dental Fillings
  • Track 18-8Osseo integration
  • Track 18-9Developmental tooth disease/tooth abnormality

Forensic dentistry or forensic odontology is the application of dental knowledge to those criminal and civil laws that are enforced by police agencies in a criminal justice system. Forensic dentists are involved in assisting investigative agencies to identify recovered human remains in addition to the identification of whole or fragmented bodies; forensic dentists may also be asked to assist in determining age, race, occupation, previous dental history and socioeconomic status of unidentified human beings. Forensic dentistry is the proper handling, examination and evaluation of dental evidence, which will be then presented in the interest of justice. The evidence that may be derived from teeth is the age (in children) and identification of the person to whom the teeth belong. This is done using dental records including radiographs, ante-mortem (prior to death) and post-mortem (after death) photographs and DNA. "Forensic odontology" is derived from Latin, meaning a forum or where legal matters are discussed.

  • Track 19-1Advanced Forensic Technologies in Dental and Dentistry
  • Track 19-2Gene coding
  • Track 19-3Dental Protein Expression
  • Track 19-4Digital forensics & Technologies
  • Track 19-5Dental Forensic – New Innovations
  • Track 19-6Bite mark analysis & Criticism
  • Track 19-7Dental anatomy‎

Orthodontia, also called orthodontics and dentofacial orthopedics, is a specialty field of dentistry that deals primarily with malpositioned teeth and the jaws: their diagnosis, prevention and correction. An orthodontist is a specialist who has undergone special training in a dental school or college after they have graduated in dentistry.

  • Track 20-1Orthodontic indices
  • Track 20-2Bisphosphonate drugs
  • Track 20-3Dentures and Partials
  • Track 20-4Orthognatic Surgery
  • Track 20-5Orthognatic Surgery
  • Track 20-63D Dentistry - CBCT Imaging
  • Track 20-7Braces/Invisalign
  • Track 20-8Root Canal Therapy
  • Track 20-9Cleanings & Exams
  • Track 20-10Dental Practice Management


Endodontics (from the Greek roots endo- "inside" and odont- "tooth") is the dental specialty concerned with the study and treatment of the dental pulp. Endodontics encompasses the study and practice of the basic and clinical sciences involving the biology of the normal dental pulp. It also includes the etiology, diagnosis, prevention and treatment of diseases and injuries of the dental pulp along with associated periradicular conditions. Endodontics has evolved tremendously in the past decade and its applications have immensely improved the quality of dental treatment.

  • Track 21-1Endodontics Dentistry
  • Track 21-2Dental anxiety leads cause for moderate sedation
  • Track 21-3Endodontic crown
  • Track 21-4Endodontic therapy
  • Track 21-5CEREC Same Day Crowns
  • Track 21-6Laser Assisted Dentistry
  • Track 21-7Dental Implants
  • Track 21-8Crowns & Bridges
  • Track 21-9Tooth Colored Fillings
  • Track 21-10Regenerative endodontics
  • Track 21-11Grape seed extract could extend life of resin fillings

Periodontology or periodontics (from Greek περί peri "around"; and ὀδούς odous "tooth", genitive ὀδόντος odontos) is the specialty of dentistry that studies supporting structures of teeth, as well as diseases and conditions that affect them. The supporting tissues are known as the periodontium, which includes the gingiva (gums), alveolar bone, cementum, and the periodontal ligament. A person who practices this specialty is known as a periodontist.

  • Track 22-1Periodontal Inflammation, Retinal Degeneration
  • Track 22-2Dental anesthesiology
  • Track 22-3Periodontal Treatments
  • Track 22-4Insertion of Osso-integrated dental implants
  • Track 22-5Laser applied OMS
  • Track 22-6Effects of Periodontitis on the Colon Microbiome
  • Track 22-7Oral Microbiota Indicates Link Between Periodontal Disease, Esophageal Cancer
  • Track 22-8Infant oral mutilation

Prosthodontics, also known as dental prosthetics or prosthetic dentistry, is the area of dentistry that focuses on dental prostheses. It is one of nine dental specialties recognized by the American Dental Association (ADA), Royal College of Surgeons of England, Royal College of Surgeons of Edinburgh, Royal College of Surgeons of Ireland, Royal College of Surgeons of Glasgow, Royal College of Dentists of Canada, and Royal Australasian College of Dental Surgeons. The ADA defines it as "the dental specialty pertaining to the diagnosis, treatment planning, rehabilitation and maintenance of the oral function, comfort, appearance and health of patients with clinical conditions associated with missing or deficient teeth or oral and maxillofacial tissues using biocompatible substitutes.

  • Track 23-1Dental prosthesis
  • Track 23-2Rochette bridge
  • Track 23-3Murad Bridge
  • Track 23-4Denturist
  • Track 23-5Maxillofacial prosthodontics/prosthetics
  • Track 23-6Occlusal trauma
  • Track 23-7Edentulism

Restorative dentistry is the study, diagnosis and integrated management of diseases of the teeth and their supporting structures and the rehabilitation of the dentition to functional and aesthetic requirements of the individual. Restorative dentistry encompasses the dental specialties of endodontics, periodontics and prosthodontics and its foundation is based upon how these interact in cases requiring multifaceted care. In the UK restorative dentistry is legally recognized as a specialty under EU directive, with voices from the British Society for Restorative Dentistry and the Association of Consultants & Specialists in Restorative Dentistry.

  • Track 24-1Root Canal Therapy
  • Track 24-2Porcelain Crowns & Fixed Bridges
  • Track 24-3Inlays, Onlays & Veneers
  • Track 24-4Resin-retained bridge
  • Track 24-5Osseo integration