Track 1 : Public Health Dentistry
The essence of public health dentistry lies in the fact that the area focuses on a community or population as a whole and not individual patients. Public health dentists work towards betterment of overall oral and dental health of their communities. They educate patients to adapt to practices that might help improve their general dental health in the long run. Public health dentistry also concentrates on patient education, increased awareness of government programs and efforts towards community dental health and wellness.
Oral health improvement.
Dental public health intelligence.
Academic dental public health
Oral health surveillance.
Track 2 : Oral and Maxillofacial Radiology
One of the nine dental specialties recognized by the ADA, RCDC & RACD, Oral and Maxillofacial Radiology is primarily concerned with the performance and interpretation of diagnostic imaging of the mouth, jaws and adjacent structures. OMFR often called DMFR spans a broad area covering techniques like Cone beam CT, multiline CT, MRI, and PET etc.
Cone beam CT
Multi slice CT
MRI
Panoramic Radiology
Track 3: Oral and Maxillofacial Pathology
This dental specialty focuses on any and every disease around the “Oral Cavity” i.e. mouth, “Maxillofacial” i.e. Jaws and all related structure like salivary glands, facial muscles, Temporomandibular Joints, facial muscles & the perioral skin. Oral & Maxillofacial Pathology covers a vast range of pathological disorders ranging from congenital ones like Malocclusion, Eagle Syndrome to acquired ones like Gingivitis, Herpes Simplex & Oral Candidiasis. Some areas of Oral & Maxillofacial pathology even extend to the treatment of complex conditions Sojourn syndrome, Oral Cancer.
Malocclusion
Gingivitis & Periodontitis
Neoplastic & Idiopathic disorders
Angioedema
Track 4: Oral and Maxillofacial Surgery
Oral & Maxillofacial surgeons deal in surgically treating a range of diseases, injuries & defects in the head, neck, face, Jaws and tissues surrounding these structures. The area consists of widely used procedures like cosmetic surgery of the head and the neck, dent alveolar surgery to relatively new ones like applications of lasers.
Cosmetic Surgery of the head and neck.
Orthogenetic Surgery
Insertion of Osseo-integrated dental implants
Laser applied OMS
Track 5. Pediatric Dentistry
Formerly known as Pedodentistry , pediatric dentistry involves providing special dental care for children through adolescence. Pediatric dentists educate and provide the necessary dental care to children and advice regarding the child’s wellbeing to the parents.
Preventive home care programs
Need for early detection
Diet counseling
Track 6. Endodontic
Endodontic is the dental specialty that is concerned with the overall health of the dental pulp and the tissues surrounding the teeth. The ADA defines Endodontic as the “study and practice encompass the basic and clinical sciences including biology of the normal pulp, the etiology, diagnosis, prevention and treatment of diseases and injuries of the pulp and associated per radicular conditions.” The evolution of Endodontic in the last decade has significantly contributed to the recent increase in the quality of dental treatment.
Root canal
Regenerative endodontic
Dental implant
Endodontic therapy
Track 7. Orthodontics
Derived from the Greek words ‘Orthos” meaning straight and “odont” meaning tooth, Orthodontics is a recognized dental specialty that primarily aims to help patients obtain optimal occlusion. The area of orthodontic treatment includes correcting crooked or misaligned teeth to provide the patients aesthetically pleasing smiles. The procedures generally use the help of metal wires inserted into orthodontic brackets and functional appliances often used to correct jaw growth.
Braces, Retainers & other orthodontic devices
Functional appliances in Orthodontics
Dent facial Orthopedics
Track 8. Periodontics
Periodontics is the specialty branch of dentistry that studies the structures supporting the teeth Periodontal that includes the gingiva, alveolar bone, cemented and the periodontal ligament. Periodontics treats diseases that affect the above structures through a wide variety of procedures including surgery and use of implants. This specialty of dentistry also covers the placement and maintenance of dental implants.
Peri-Implantitis.
Chronic Periodontitis
Scaling & Root planning
Gum grafts
Track 9. Prosthodontics
Often called “Dental Prosthetics” or “Prosthetic Dentistry” this specialty of dentistry is associated with dental prosthesis. According to the definition of the American Dental Association Prosthodontics may be defined as the “" dental specialty pertaining to the diagnosis, treatment planning, rehabilitation and maintenance of the oral function, comfort, appearance and health of patients with clinical conditions associated with missing or deficient teeth and/or oral and maxillofacial tissues using biocompatible substitutes."
Oral & Maxillofacial Prosthodontics
Conditions- Bruxism, Occlusal Trauma, Edentulous, etc.
Treatment modalities-Dentures, Inlays & Overlays, Veneers and more.
Track 10. Digital Dentistry
Digital dentistry might be characterized in an expansive extension as any dental innovation or gadget that consolidates advanced or PC controlled parts as opposed to that of mechanical or electrical alone. This wide definition can extend from the most regularly considered regions of advanced dentistry — CAD/CAM (PC helped outline/PC supported assembling) — to those that may not be perceived, for example, PC controlled conveyance of nitrous oxide. Digital Dentistry includes work in a variety of areas including; CAD/CAM and intraoral imaging — both laboratory- and clinician-controlled; Caries diagnosis; Computer-aided implant dentistry — including design and fabrication of surgical guides; Digital radiography — intraoral and extra oral, including cone beam computed tomography (CBCT); Electric and surgical/implant hand pieces; Lasers; Occlusion and TMJ analysis and diagnosis; Photography — extra oral and intraoral; Practice and patient record management — including digital patient education and Shade matching.
CAD/CAM and intraoral imaging
Computer-aided implant dentistry
Digital radiography
Photography — extra oral and intraoral
Track 11. Sedation Dentistry
Sedation dentistry utilizes medication to help patients relax during dental procedures. It's sometimes referred to as "sleep dentistry,” Patients are usually awake with the exception of those who are under general anesthesia. The degree of sedation applied varies significantly from case to case ranging from minimal sedation where patients are awake but relaxed to general anesthesia where patients are completely unconscious. This procedure is ideal for patients with real fear or anxiety that prevents them from adapting the required dental procedure.
Types of sedation used in dentistry.
Pros & Cons of sedation in dentistry.
Precautions to be practiced during using sedatives before a procedure
Track 12. Green Dentistry
Green dentistry is a vast topic that touches on everything from patient care to dental processes. Green dentistry means re-thinking dental processes and procedures, office administration and marketing, and office design and construction, using the tenets of green dentistry as a guide. The Eco-Dentistry Association defines green dentistry as practice that: Reduces waste and pollution; Saves energy, water and money; Incorporates high-tech innovations; Is wellness based.
Elements of Green Dentistry
Eco-Dentistry
Bio-dentistry
Track 13. OSAS
Obtrusive Sleep Apnea Syndrome is a sleeping disorder marked by repetitive episodes of cessation of breathing, 10 seconds or longer, during sleep. During this time, the individual’s oxygen level drops, resulting in hypoxemia and sleep disruption. SAS was clinically recognized more than 30 years ago, but the health implications of this syndrome were barely known outside of the medical field. However, as more cases were uncovered, attention turned to the impact of SAS on the general health of individuals, such as the increased risk of cardiovascular disease, along with its oral implications such as periodontitis.
Marketing of Dental Sleep Medicine
Lifestyle modifications to remedy OSAS
Track 14. SEO & SEO in Dentistry
Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising. Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a web search engine's unpaid results—often referred to as "natural", "organic", or "earned" results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users, and these visitors can be converted into customers. SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines.
Why being on the first page matters!
Traffic is proportional to revenue.
Organic traffic vs. paid traffic
How to optimize your practice website.
Track 15. Dental Practice Management
Managing a dental practice takes a lot of finesse and planning. The success of a dental practice vastly depends on how capable the practice manager is. From staff management to patient management a wide variety of critically important tasks need to be executed with extreme care and skill. This session will unfold a few critical principles and laydown a handful of essential ground rules that dental practice managers and owners should look to abide by.
Identifying patients
Patient retention
Pricing- The key to patient intake and retention
Staffing- The backbone of every practice.
Track 16. Dentistry
Dentistry is a branch of medicine that consists of the study, diagnosis, prevention, and treatment of diseases, disorders, and conditions of the oral cavity, commonly in the dentition but also the oral mucosa, and of adjacent and related structures and tissues, particularly in the maxillofacial (jaw and facial) area. Although primarily associated with teeth among the general public, the field of dentistry or dental medicine is not limited to teeth but includes other aspects of the craniofacial complex including the temporomandibular and other supporting structures. Dentistry is often also understood to subsume the now largely defunct medical specialty of stomatology (the study of the mouth and its disorders and diseases) for which reason the two terms are used interchangeably in certain regions.
Track 17. Dental Marketing
Marketing is key to the success of any business and dental practices are no exception. For a dental practice to grow, a single dentist should be seeing 24-50 new patients per month. And in order to attract new dental patients, a practice must offer a competitive product at competitive pricing, along with convenient quality services – all backed by a solid dental marketing plan.
Track 18. Dental Stem Cell
Dental pulp is the soft live tissue inside a tooth. Dental pulp contains stem cells, known as Dental Pulp Stem Cells. The finest Dental Pulp Stem Cells are found in a baby teeth or milk teeth. The stem cells from the milk teeth are 'mesenchyme' type of cells i.e. cells that have the ability to generate a wide variety of cell types like chondrocytes, osteoblasts and adipocytes. Chondrocytes are cells that have the ability to generate cartilage, which can play an important role in the treatment of arthritis and joint injuries. Osteoblasts are cells that have the ability to generate bones. Adipocytes are cells that have the ability to compose adipose tissue, specialized in storing energy as fat. In essence, dental stem cells can generate solid structures of the body such as bone, new dental tissue, cartilage and muscle. New research suggests the potential (currently under experimental research) to regenerate nerves. This is being studied further for use in dentistry and medicine.
Track 19. The Future of Dentistry: Benefits of 3D Dentistry and CBCT Machines
One of the most important and exciting developments in dental diagnostic technology in the past decade has been the advent of 3D dental imaging. However, most people likely aren’t even aware of what 3D dental technology is- that’s how new it is! How is works?
Track 20. Dental Marketing Trends
A Dental Market trend is a perceived tendency of financial markets to move in a particular direction over time. These trends are classified as secular for long time frames, primary for medium time frames, and secondary for short time frames. Traders attempt to identify market trends using technical analysis, a framework which characterizes market trends as predictable price tendencies within the market when price reaches support and resistance levels, varying over time. A trend can only be determined in hindsight, since at any time prices in the future are not known.
Track 21. Dental Hygiene
Good oral/dental health translates to good health overall. Dental problems such as cavities or gum disease can impair your ability to eat and speak properly, cause pain and bad breath. And what many people may not realize, is that poor dental health can have a profoundly, negative affect on areas outside of the mouth, including your heart, diabetes, pregnancy and chronic inflammation, such as arthritis — to name a few.Some studies suggest that the bacteria in gum disease can travel to your heart and cause heart disease, clogged arteries or stroke. Gum infections, such as periodontitis, have been linked to premature births and low-birth weight in pregnant women. Diabetes reduces the body’s resistance to infection, making the gums more susceptible to infection, which can adversely affect blood sugar. And painful mouth sores, are common in people who have HIV.Practicing good dental hygiene is so important, because it can prevent these type of oral disease and dental problems. And prevention should be the primary focus.
According to the report, rising disposable incomes of patients coupled with growing dental care awareness will drive the dental equipment market in the developing Asian countries. In the developed regions of North America and Western Europe, market growth will be driven mainly by the aging population possessing a desire to retain natural tooth structure. In 2011, North America was the leader in terms of market share and is expected to maintain its leadership position in 2018. This can be attributed to the rapid adoption of advanced technologies such as CAD/CAM, along with relatively higher dental-health awareness across the population.
Major Dental Associations in USA:
1. Academy of General Dentistry
2. Academy of Operative Dentistry
3. Academy of Interdisciplinary Dentofacial Therapy
4. Academy of Laser Dentistry
5. Academy of Osseointegration
6. Alpha Omega International Dental Fraternity
7. American Academy of Cosmetic Dentistry
8. American Academy of Dental Hygiene
9. American Academy of Dental Practice Administration
10. American Academy of Esthetic Dentistry
11. American Academy of Fixed Prosthodontics
12. American Academy of Implant Dentistry
13. American Academy of Implant Prosthodontics
14. American Academy of Maxillofacial Prosthetics
15. American Association for Dental Research
16. American Association of Endodontists
17. American Association of Oral and Maxillofacial Surgeons
18. American Association of Oral Biologists
19. American Association of Orthodontists
20. American Association of Public Health Dentistry
21. American Board of Forensic Odontology
22. American Cleft Palate-Craniofacial Association
23. American College of Dentists
24. American College of Forensic Examiners
25. American College of Prosthodontics
26. American Dental Assistants Association
27. American Dental Association
28. American Dental Education Association
29. American Dental Hygienists Association
30. American Dental Society of Anesthesiology
31. American Equilibration Society
32. American Orthodontic Society
33. American Society for Dental Aesthetics
34. American Society of Dental Anesthesiologist
35. Arizona State University Pre-Dental Organization
36. Association of Managed Care supplier
37. Charles Tweed Foundation
38. Certified Dentists Internationale
39. Committee on Dental Auxiliaries
40. Dental Anthropology Association
41. Dental helping National Board
42. National Institute of Dental and Craniofacial
Statistical Analysis:
Target Audience:
The Professors, Dentists, Researchers, Clinicians, Educators, Marketing, and Students from Academia in the study of Dentistry and marketing.
Academia-40%
Industries-50%
Others-10%
Glance at Market of American Dentistry:
The global dental market is predicted to succeed in $60 Billion by the end of 2023 at a CAGR of 4.5 %. Factors like evolution of dental materials, discovery of newer, eco-friendlier dental technology; rise in awareness regarding dental health and its correlation with overall wellbeing; accessibility of additional funds for R & D have contributed to the fast rise in the dental market. North America is the market leader with a share of ~42% of the world dental market. The presence of an outsized variety of practice companies and analytical instrumentality makers has contributed to the market boom. One more reason behind the market growth is the huge increase in the number of PPOs (Private follow Owners). Dental instrumentality has the very best market share among all the seven segments (Dental Restoratives Market, Dental medicine Market, Dental Implants Market, Dental Endodontic Market and Dental Equipment Market).
Michael Reddy, DMD, DMSc
Laurie Kay Mcauley
Dr. William V. Giannobile
Dr. Janet Guthmiller
Charles N. Bertolami
Christian S. Stohler
