37^th International Conference on Dentistry and Dental Marketing September 25-26, 2019 Toronto, Canada

\r\n Restorative dentistry is the study, diagnosis and integrated management of diseases of the teeth and their supporting structures and the rehabilitation of the dentition to functional and aesthetic requirements of the individual. Restorative dentistry encompasses the dental specialties of endodontics, periodontics and prosthodontics and its foundation is based upon how these interact in cases requiring multifaceted care. In the UK restorative dentistry is legally recognized as a specialty under EU directive, with voices from the British Society for Restorative Dentistry and the Association of Consultants & Specialists in Restorative Dentistry.

\r\n Prosthodontics, also known as dental prosthetics or prosthetic dentistry, is the area of dentistry that focuses on dental prostheses. It is one of nine dental specialties recognized by the American Dental Association (ADA), Royal College of Surgeons of England, Royal College of Surgeons of Edinburgh, Royal College of Surgeons of Ireland, Royal College of Surgeons of Glasgow, Royal College of Dentists of Canada, and Royal Australasian College of Dental Surgeons. The ADA defines it as "the dental specialty pertaining to the diagnosis, treatment planning, rehabilitation and maintenance of the oral function, comfort, appearance and health of patients with clinical conditions associated with missing or deficient teeth or oral and maxillofacial tissues using biocompatible substitutes.

\r\n Forensic dentistry or forensic odontology is the application of dental knowledge to those criminal and civil laws that are enforced by police agencies in a criminal justice system. Forensic dentists are involved in assisting investigative agencies to identify recovered human remains in addition to the identification of whole or fragmented bodies; forensic dentists may also be asked to assist in determining age, race, occupation, previous dental history and socioeconomic status of unidentified human beings. Forensic dentistry is the proper handling, examination and evaluation of dental evidence, which will be then presented in the interest of justice. The evidence that may be derived from teeth is the age (in children) and identification of the person to whom the teeth belong. This is done using dental records including radiographs, ante-mortem (prior to death) and post-mortem (after death) photographs and DNA. "Forensic odontology" is derived from Latin, meaning a forum or where legal matters are discussed.

\r\n Cosmetic dentistry is generally used to refer to any dental work that improves the appearance (though not necessarily the functionality) of teeth, gums and/or bite. It primarily focuses on improvement dental aesthetics in color, position, shape, size, alignment and overall smile appearance. Many dentists refer to themselves as "cosmetic dentists" regardless of their specific education, specialty, training, and experience in this field. This has been considered unethical with a predominant objective of marketing to patients.

\r\n Tooth abnormalities may be categorized according to whether they have environmental or developmental causes.While environmental abnormalities may appear to have an obvious cause, there may not appear to be any known cause for some developmental abnormalities. Environmental forces may affect teeth during development, destroy tooth structure after development, discolor teeth at any stage of development, or alter the course of tooth eruption. Developmental abnormalities most commonly affect the number, size, shape, and structure of teeth.

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\r\n There are four major disciplines within dental technology. These are fixed prosthesis including crowns, bridges and implants; removable prosthesis, including dentures and removable partial dentures; maxillofacial prosthesis, including ocular prosthesis and craniofacial prosthesis; and orthodontics and auxiliaries, including orthodontic appliances and mouth guards. The dentist communicates with the dental technologist with prescriptions, drawings and measurements taken from the patient. The most important aspect of this is a dental impression into which the technologist flows a gypsum dental stone to create a replica of the patient’s anatomy known as a dental cast. A technologist can then use this cast for the construction of custom appliances.

\r\n Have a cavity? Ask your dentist about filling it with a mixture of nanoparticles including silica and zirconia. These white fillings resemble teeth better than their metal alternatives and are less likely to come loose or fracture teeth. This is just the beginning argue scientists in a review of 'Nano dentistry.' Next-generation dental materials incorporating nanotechnology aim to help teeth self-heal, rebuild enamel, and protect against bacterial infections

\r\n Every small business owner tends to struggle with creating their first marketing plan. I think the main reason for this is that most business owners tend to focus on the outcome and end campaigns, while often overlooking the strategy, planning and execution phases. Unless you've gone to school for marketing or business, you probably haven't been trained to create a strong marketing plan. Doctor's that we work with here at Elevate DDS have many years of school under their belts, but not many of them studied any sort of marketing during their time in college. This is why we thought it would be a good idea to outline what a dental marketing plan should look like, from inception to campaign completion.

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\r\n Dental trauma refers to trauma (injury) to the teeth and/or periodontium (gums, periodontal ligament, alveolar bone), and nearby soft tissues such as the lips, tongue, etc. The study of dental trauma is called dental traumatology.

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\r\n Oral cancer, also known as mouth cancer, is a type of head and neck cancer and is any cancerous tissue growth located in the oral cavity. It may arise as a primary lesion originating in any of the tissues in the mouth, by metastasis from a distant site of origin, or by extension from a neighboring anatomic structure, such as the nasal cavity. Alternatively, the oral cancers may originate in any of the tissues of the mouth, and may be of varied histologic types: teratoma, adenocarcinoma derived from a major or minor salivary gland, lymphoma from tonsillar or other lymphoid tissue, or melanoma from the pigment-producing cells of the oral mucosa. There are several types of oral cancers, but around 90% are squamous cell carcinomas, originating in the tissues that line the mouth and lips. Oral or mouth cancer most commonly involves the tongue. It may also occur on the floor of the mouth, cheek lining, gingiva (gums), lips, or palate (roof of the mouth). Most oral cancers look very similar under the microscope and are called squamous cell carcinoma, but less commonly other types of oral cancer occur, such as Kaposi's sarcoma.

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\r\n Dental Marketing strategy is a long-term, forward-looking approach to planning with the fundamental goal achieving a sustainable competitive advantage. Strategic planning involves an analysis of the company's strategic initial situation prior to the formulation, evaluation and selection of market-oriented competitive position that contributes to the company's goals and marketing objectives. Strategic Dental marketing, as a distinct field of study emerged in the 1970s, and built on strategic management that preceded it. Dental Marketing strategy highlights the role of marketing as a link between the organization and its Patients.

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\r\n A Dental Market trend is a perceived tendency of financial markets to move in a particular direction over time. These trends are classified as secular for long time frames, primary for medium time frames, and secondary for short time frames. Traders attempt to identify market trends using technical analysis, a framework which characterizes market trends as predictable price tendencies within the market when price reaches support and resistance levels, varying over time. A trend can only be determined in hindsight, since at any time prices in the future are not known.

\r\n One of the most important and exciting developments in dental diagnostic technology in the past decade has been the advent of 3D dental imaging. However, most people likely aren’t even aware of what 3D dental technology is- that’s how new it is! How is works?

\r\n Dental pulp is the soft live tissue inside a tooth. Dental pulp contains stem cells, known as Dental Pulp Stem Cells. The finest Dental Pulp Stem Cells are found in a baby teeth or milk teeth. The stem cells from the milk teeth are 'mesenchymal' type of cells i.e. cells that have the ability to generate a wide variety of cell types like chondrocytes, osteoblasts and adipocytes. Chondrocytes are cells that have the ability to generate cartilage, which can play an important role in the treatment of arthritis and joint injuries. Osteoblasts are cells that have the ability to generate bones. Adipocytes are cells that have the ability to compose adipose tissue, specialized in storing energy as fat. In essence, dental stem cells can generate solid structures of the body such as bone, new dental tissue, cartilage and muscle. New research suggests the potential (currently under experimental research) to regenerate nerves. This is being studied further for use in dentistry and medicine.

 The essence of public health dentistry lies in the fact that the area focuses on a community or population as a whole and not individual patients. Public health dentists work towards betterment of overall oral and dental health of their communities. They educate patients to adapt to practices that might help improve their general dental health in the long run. Public health dentistry also concentrates on patient education, increased awareness of government programs and efforts towards community dental health and wellness. 

 Oral health improvement.

Dental public health intelligence.

 Academic dental public health       

Oral health surveillance.

\r\n Dentistry is a branch of medicine that consists of the study, diagnosis, prevention, and treatment of diseases, disorders, and conditions of the oral cavity, commonly in the dentition but also the oral mucosa, and of adjacent and related structures and tissues, particularly in the maxillofacial (jaw and facial) area. Although primarily associated with teeth among the general public, the field of dentistry or dental medicine is not limited to teeth but includes other aspects of the craniofacial complex including the temporomandibular and other supporting structures. Dentistry is often also understood to subsume the now largely defunct medical specialty of stomatology (the study of the mouth and its disorders and diseases) for which reason the two terms are used interchangeably in certain regions.

\r\n Managing a dental practice takes a lot of finesse and planning. The success of a dental practice vastly depends on how capable the practice manager is. From staff management to patient management a wide variety of critically important tasks need to be executed with extreme care and skill. This session will unfold a few critical principles and laydown a handful of essential ground rules that dental practice managers and owners should look to abide by.

\r\n  Identifying patients

\r\n Patient retention

\r\n Pricing- The key to patient intake and retention

\r\n Staffing- The backbone of every practice.

\r\n Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising. Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a web search engine's unpaid results—often referred to as "natural", "organic", or "earned" results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users, and these visitors can be converted into customers. SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines.

\r\n Why being on the first page matters!

\r\n Traffic is proportional to revenue.

\r\n Organic traffic vs paid traffic

\r\n How to optimize your practice website.

\r\n Obtrusive Sleep Apnea Syndrome is a sleeping disorder marked by repetitive episodes of cessation of breathing, 10 seconds or longer, during sleep. During this time, the individual’s oxygen level drops, resulting in hypoxemia and sleep disruption. SAS was clinically recognized more than 30 years ago, but the health implications of this syndrome were barely known outside of the medical field. However, as more cases were uncovered, attention turned to the impact of SAS on the general health of individuals, such as the increased risk of cardiovascular disease, along with its oral implications such as periodontitis.

\r\n Marketing of Dental Sleep Medicine  

\r\n Lifestyle modifications to remedy OSAS

\r\n Green dentistry is a vast topic that touches on everything from patient care to dental processes. Green dentistry means re-thinking dental processes and procedures, office administration and marketing, and office design and construction, using the tenets of green dentistry as a guide. The Eco-Dentistry Association defines green dentistry as practice that: Reduces waste and pollution; Saves energy, water and money; Incorporates high-tech innovations; Is wellness based.

\r\n Elements of Green Dentistry                                 

\r\n Eco-Dentistry                       

\r\n Bio-dentistry

\r\n Sedation dentistry utilizes medication to help patients relax during dental procedures. It's sometimes referred to as "sleep dentistry,” Patients are usually awake with the exception of those who are under general anesthesia.  The degree of sedation applied varies significantly from case to case ranging from minimal sedation where patients are awake but relaxed to general anesthesia where patients are completely unconscious. This procedure is ideal for patients with real fear or anxiety that prevents them from adapting the required dental procedure.

\r\n Types of sedation used in dentistry.

\r\n Pros & Cons of sedation in dentistry.

\r\n Precautions to be practiced during using sedatives before a procedure

\r\n Digital dentistry might be characterized in an expansive extension as any dental innovation or gadget that consolidates advanced or PC controlled parts as opposed to that of mechanical or electrical alone. This wide definition can extend from the most regularly considered regions of advanced dentistry — CAD/CAM (PC helped outline/PC supported assembling) — to those that may not be perceived, for example, PC controlled conveyance of nitrous oxide. Digital Dentistry includes work in a variety of areas including; CAD/CAM and intraoral imaging — both laboratory- and clinician-controlled; Caries diagnosis; Computer-aided implant dentistry — including design and fabrication of surgical guides; Digital radiography — intraoral and extraoral, including cone beam computed tomography (CBCT); Electric and surgical/implant hand pieces; Lasers; Occlusion and TMJ analysis and diagnosis; Photography — extraoral and intraoral; Practice and patient record management — including digital patient education and Shade matching.

\r\n CAD/CAM and intraoral imaging

\r\n Computer-aided implant dentistry

\r\n Digital radiography

\r\n Photography — extraoral and intraoral

\r\n Often called “Dental Prosthetics” or “Prosthetic Dentistry” this specialty of dentistry is associated with dental prosthesis. According to the definition of the American Dental Association Prosthodontics may be defined as the “" dental specialty pertaining to the diagnosis, treatment planning, rehabilitation and maintenance of the oral function, comfort, appearance and health of patients with clinical conditions associated with missing or deficient teeth and/or oral and maxillofacial tissues using biocompatible substitutes."

\r\n Oral & Maxillofacial Prosthodontics

\r\n Conditions- Bruxism, Occlusal Trauma, Edentulism, etc.

\r\n Treatment modalities-Dentures, Inlays & Overlays, Veneers and more.

\r\n Periodontics is the specialty branch of dentistry that studies the structures supporting the teeth Periodontum that includes the gingiva, alveolar bone, cementum and the periodontal ligament. Periodontists treat diseases that affect the above structures through a wide variety of procedures including surgery and use of implants. This specialty of dentistry also covers the placement and maintenance of dental implants.

\r\n Peri-Implantitis.

\r\n Chronic Periodontitis

\r\n Scaling & Root planning

\r\n Gum grafts

\r\n Derived from the greek words ‘Orthos” meaning straight  and “odont” meaning tooth, Orthodontics is a recognized dental specialty that primarily aims to help patients obtain optimal occlusion. The area of orthodontic treatment includes correcting crooked or misaligned teeth to provide the patients aesthetically pleasing smiles. The procedures generally use the help of metal wires inserted into orthodontic brackets and functional appliances often used to correct jaw growth.

\r\n Braces, Retainers & other orthodontic devices

\r\n Functional appliances in Orthodontics

\r\n Dentofacial Orthopedics

\r\n Endodontics is the dental specialty that is concerned with the overall health of the dental pulp and the tissues surrounding the teeth. The ADA defines Endodontics as the “study and practice encompass the basic and clinical sciences including biology of the normal pulp, the etiology, diagnosis, prevention and treatment of diseases and injuries of the pulp and associated periradicular conditions.” The evolution of Endodontics in the last decade has significantly contributed to the recent increase in the quality of dental treatment.

\r\n Root canal

\r\n Regenerative endodontics

\r\n Dental implant

\r\n Endodontic therapy

\r\n Formerly known as Pedodentistry , pediatric dentistry involves providing special dental care for children through adolescence. Pediatric dentists educate and provide the necessary dental care to children and advice regarding the child’s wellbeing to the parents.

\r\n Preventive home care programs

\r\n Need for early detection

\r\n Diet counseling

\r\n One of the nine dental specialties recognized by the ADA, RCDC & RACD, Oral and Maxillofacial Radiology is primarily concerned with the performance and interpretation of diagnostic imaging of the mouth, jaws and adjacent structures. OMFR often called DMFR spans a broad area covering techniques like Cone beam CT, multislice CT, MRI, PET etc.

\r\n Conebeam CT

\r\n Multislice CT

\r\n MRI

\r\n Panoramic Radiology