Nourah Abdul Kader
Dr. MGR Medical University, India
Title: Innovative applications of digital marketing in the dental patient interaction lifecycle
Biography
Biography: Nourah Abdul Kader
Abstract
Innovative applications of digital marketing in the dental patient interaction lifecycle
The patient interaction lifecycle for dentistry involves several touch points that make this process more intricate and
engaging compared to several other service industries. The various steps are identification, appointment making, reminder,
appointment modifications, rapport formation, treatment planning, recall & review, prophylaxis appointments, emergency
care, oral health education and anticipatory guidance. While digital marketing has only been viewed as a tool as for visibility
and therefore customer acquisition, its fundamentals can be applied to enhance the experience of the entire patient journey
and nurturing. SEO principles, Schema.org frameworks, Digital prompts, Tokens using decision trees and voice recognition,
digital dashboard monitoring, notification management, decision nurturing and email positioning, prescription APIs and
anticipation research through marketing analytics tools. This paper emphasizes the application of these principles in each step
of patient-dentist interaction.