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35th International Conference on Dentistry & Dental Marketing , will be organized around the theme “Dentistry meets marketing”

Dental Marketing-2017 is comprised of keynote and speakers sessions on latest cutting edge research designed to offer comprehensive global discussions that address current issues in Dental Marketing-2017

Submit your abstract to any of the mentioned tracks.

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The essence of public health dentistry lies in the fact that the area focuses on a community or population as a whole and not individual patients. Public health dentists work towards betterment of overall oral and dental health of their communities. They educate patients to adapt to practices that might help improve their general dental health in the long run. Public health dentistry also concentrates on patient education, increased awareness of government programs and efforts towards community dental health and wellness

  • Track 1-1Academic dental public health
  • Track 1-2Oral health surveillance
  • Track 1-3Dental public health intelligence

One of the nine dental specialties recognized by the ADA, RCDC & RACD, Oral and Maxillofacial Radiology is primarily concerned with the performance and interpretation of diagnostic imaging of the mouth, jaws and adjacent structures. OMFR often called DMFR spans a broad area covering techniques like Cone beam CT, multislice CT, MRI, PET etc.

  • Track 2-1Conebeam CT
  • Track 2-2Multislice CT
  • Track 2-3MRI
  • Track 2-4Panoramic Radiology

This dental specialtity focuses on any and every disease around the “Oral Cavity” ie mouth , “Maxillofacial” ie Jaws and all related structure like salivary glands, facial muscles, Temporomandibular Joints, facial muscles & the perioral skin. Oral & Maxillofacial Pathology covers a vast range of pathological disorders ranging from congenital ones like Malocculsion, Eagle Syndrome to acquired ones like Gingivitis, Herpes Simplex & Oral Candidiasis. Some areas of Oral & Maxillofacial pathology even extend to the treatment of complex conditions Sjoren syndrome, Oral Cancer.

  • Track 3-1Malocculsion
  • Track 3-2Gingivitis & Periodontitis
  • Track 3-3Neoplastic & Idiopathic disorders
  • Track 3-4Angiodema

Oral & Maxillofacial surgeons deal in surgically treating a range of diseases, injuries & defects in the head, neck, face, Jaws and tissues surrounding these structures. The area consists of widely used procedures like cosmetic surgery of the head and the neck , dentoalveolar surgery to relatively new ones like applications of lasers.

  • Track 4-1Cosmetic Surgery of the head and neck.
  • Track 4-2Orthognatic Surgery
  • Track 4-3Insertion of Osso-integrated dental implants
  • Track 4-4Laser applied OMS

Formerly known as “Pedodentistry”, pediatric dentistry involves providing special dental care for children through adolescence. Pediatric dentists educate and provide the necessary dental care to children and advice regarding the child’s wellbeing to the parents.

  • Track 5-1Need for early detection
  • Track 5-2Preventive home care programs
  • Track 5-3Diet counseling

Endodontics is the dental specialty that is concerned with the overall health of the dental pulp and the tissues surrounding the teeth. The ADA defines Endodontics as the “study and practice encompass the basic and clinical sciences including biology of the normal pulp, the etiology, diagnosis, prevention and treatment of diseases and injuries of the pulp and associated periradicular conditions.” The evolution of Endodontics in the last decade has significantly contributed to the recent increase in the quality of dental treatment.

  • Track 6-1Root canal
  • Track 6-2Regenerative endodontics
  • Track 6-3Dental implant
  • Track 6-4Endodontic therapies

Derived from the greek words “Orthos” meaning straight  and “Odont” meaning tooth, Orthodontics is a recognized dental specialty that primarily aims to help patients obtain optimal occlusion. The area of orthodontic treatment includes correcting crooked or misaligned teeth to provide the patients aesthetically pleasing smiles. The procedures generally use the help of metal wires inserted into orthodontic brackets and functional appliances often used to correct jaw growth.

  • Track 7-1Braces, Retainers & other orthodontic devices
  • Track 7-2Functional appliances in Orthodontics
  • Track 7-3Dentofacial Orthopedics

Periodontics is the specialty branch of dentistry that studies the structures supporting the teeth (Peridontium) that includes the gingiva, alveolar bone, cementum and the periodontal ligament. Periodontists treat diseases that affect the above structures through a wide variety of procedures including surgery and use of implants. This specialty of dentistry also covers the placement and maintenance of dental implants.

  • Track 8-1Peri-Implantitis
  • Track 8-2Chronic Periodontitis
  • Track 8-3Gum grafts
  • Track 8-4Scaling & Root planning

Often called “Dental Prosthetics” or “Prosthetic Dentistry” this specialty of dentistry is associated with dental prosthesis. According to the definition of the American Dental Association Prosthodontics may be defined as the “" dental specialty pertaining to the diagnosis, treatment planning, rehabilitation and maintenance of the oral function, comfort, appearance and health of patients with clinical conditions associated with missing or deficient teeth and/or oral and maxillofacial tissues using biocompatible substitutes."

  • Track 9-1Oral & Maxillofacial Prosthodontics
  • Track 9-2Conditions- Bruxism, Occlusal Trauma, Edentulism, etc
  • Track 9-3Treatment modalities-Dentures, Inlays & Overlays, Veneers and more

Digital dentistry might be characterized in an expansive extension as any dental innovation or gadget that consolidates advanced or PC controlled parts as opposed to that of mechanical or electrical alone. This wide definition can extend from the most regularly considered regions of advanced dentistry — CAD/CAM (PC helped outline/PC supported assembling) — to those that may not be perceived, for example, PC controlled conveyance of nitrous oxide. Digital Dentistry includes work in a variety of areas including; CAD/CAM and intraoral imaging — both laboratory- and clinician-controlled; Caries diagnosis; Computer-aided implant dentistry — including design and fabrication of surgical guides; Digital radiography — intraoral and extraoral, including cone beam computed tomography (CBCT); Electric and surgical/implant hand pieces; Lasers; Occlusion and TMJ analysis and diagnosis; Photography — extraoral and intraoral; Practice and patient record management — including digital patient education and Shade matching.

  • Track 10-1Photography — extraoral and intraoral
  • Track 10-2
  • Track 10-3CAD/CAM and intraoral imaging
  • Track 10-4Computer-aided implant dentistry
  • Track 10-5Digital radiography

Sedation dentistry utilizes medication to help patients relax during dental procedures. It's sometimes referred to as "sleep dentistry,” Patients are usually awake with the exception of those who are under general anesthesia.  The degree of sedation applied varies significantly from case to case ranging from minimal sedation where patients are awake but relaxed to general anesthesia where patients are completely unconscious. This procedure is ideal for patients with real fear or anxiety that prevents them from adapting the required dental procedure.

  • Track 11-1Types of sedation
  • Track 11-2Pros & Cons of sedation in dentistry
  • Track 11-3Precautions to be practiced during using sedatives before a procedure

 Green Dentistry

Green dentistry is a vast topic that touches on everything from patient care to dental processes. Green dentistry means re-thinking dental processes and procedures, office administration and marketing, and office design and construction, using the tenets of green dentistry as a guide. The Eco-Dentistry Association defines green dentistry as practice that: Reduces waste and pollution; Saves energy, water and money; Incorporates high-tech innovations; Is wellness based.

 

  • Track 12-1Elements of Green Dentistry
  • Track 12-2Eco-Dentistry
  • Track 12-3Bio-dentistry

Obtrusive Sleep Apnea Syndrome is a sleeping disorder marked by repetitive episodes of cessation of breathing, 10 seconds or longer, during sleep. During this time, the individual’s oxygen level drops, resulting in hypoxemia and sleep disruption. SAS was clinically recognized more than 30 years ago, but the health implications of this syndrome were barely known outside of the medical field. However, as more cases were uncovered, attention turned to the impact of SAS on the general health of individuals, such as the increased risk of cardiovascular disease, along with its oral implications such as periodontitis.

  • Track 13-1Marketing of Dental Sleep Medicine
  • Track 13-2Lifestyle modifications to remedy OSAS

Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising. Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a web search engine's unpaid results—often referred to as "natural", "organic", or "earned" results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users, and these visitors can be converted into customers. SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines.

  • Track 14-1Why being on the first page matters!
  • Track 14-2Web traffic is proportional to revenue
  • Track 14-3Organic traffic vs paid traffic
  • Track 14-4How to optimize your practice website

Managing a dental practice takes a lot of finesse and planning. The success of a dental practice vastly depends on how capable the practice manager is. From staff management to patient management a wide variety of critically important tasks need to be executed with extreme care and skill. This session will unfold a few critical principles and laydown a handful of essential ground rules that dental practice managers and owners should look to abide by.

  • Track 15-1Identifying patients
  • Track 15-2Pricing- The key to patient intake and retention
  • Track 15-3Patient retention
  • Track 15-4Staffing- The backbone of every practice