Theme: Dentistry meets marketing

Dental Marketing-2017

Renowned Speakers

Dental Marketing-2017

 

 

Intro 1 on Biteable.

 

Conferenceseries.com in collaboration with the Egyptian society of Oral Implantology invites all the participants across the globe to attend the 35th International Conference on Dentistry & Dental Marketing (Dental Marketing-2017) during October 05-06, 2017 in Las Vegas, USA. The relative novel nature of the conference and its relevance to the current dental market makes this summit an event to look forward to for all individuals of the dental community

The theme of the Dental Marketing-2017 is “Dentistry meets Marketing”. 

The 35th International Conference on Dentistry & Dental marketing is the first of its kind hybrid dentistry conference with emphasis on both general dentistry & dental marketing.

The nature of the conference is crucial to its purpose as dentists who attend the conference can not only contribute and share their research but also learn about how marketing influences their practices and implement and modernize.

The conference will be held in Las Vegas during 2017, October 05, 06. Embassy Suites by Hilton has been selected as the venue for the event.
 
 
 

Dental Marketing is the integration of marketing strategies in the field of dentistry to help Dental Professionals harness the full potential of their practice. It involves the use of tools and techniques of marketing to achieve a certain degree of publicity and broaden the reach of the practice and the practitioner. The conference is a rare opportunity for all individuals of the dental community to upgrade their know-how of the latest marketing strategies 

Why to attend?

Dentistry & Dental Marketing has been designed with a twofold objective in mind. The main theme of the conference is "Dentistry meets marketing” which covers a wide range of critically important sessions.

The event aims at bringing a wide range of dental professionals ranging from mainstream Prosthodontics & Orthodontics to relatively offbeat Micro dentistryHolistic Dentistry etc and also lays a special emphasis at Educating and informing dental practitioners with the latest knowledge of Marketing strategies that can be applied to counter the undervaluation dental practices face.

To add to its promise, the venue of the event has been selected after much research to assure that the event is being held in one of the hotspots for the concerned field, therefore attendance is expected to be astounding, both in quality and quantity. The variety of prospective audience includes: figures of academic excellence, interested industrialists, Students, exhibitors and eminent faces from the world of marketing thus enabling the sponsors a unique chance to choose from a pool of outstanding scopes for expansion of their business, new project undertaking and recruitment. All these factors combined and several more make Dental Marketing-2017 a “must attend” dental conference.

A Unique Opportunity for Advertisers and Sponsors at this International event.

For sponsorship opportunities: http://dentalmarketing.conferenceseries.com/sponsors.php

Conferenceseries.com is elated to bring Dental Marketing-2017, an event that promises to establish ground breaking benchmarks in the field of dentistry. Dentistry & Dental Marketing 2017 is a unique event designed to bring about a revolution in the field of dentistry. The conference will deal with the challenges faced by Dental professionals in the course of their practices and seek to improve conditions related to dentist-patient interaction. 

We cordially invite all concerned people from USA, UK, Jordan, UAE, Turkey, Spain, Saudi Arabia, Egypt, Netherlands, Germany, France, Italy, Brazil, Dubai, Israel, India, China, Japan to come join us at our event and make it successful by your participation. A brief summary of the exciting topics covered in this conference is given below.

 

 

1. Public Health Dentistry

The essence of public health dentistry lies in the fact that the area focuses on a community or population as a whole and not individual patients. Public health dentists work towards betterment of overall oral and dental health of their communities. They educate patients to adapt to practices that might help improve their general dental health in the long run. Public health dentistry also concentrates on patient education, increased awareness of government programs and efforts towards community dental health and wellness

  • Oral health improvement.
  • Dental public health intelligence.
  • Academic dental public health       
  • Oral health surveillance.

 

2. Oral and Maxillofacial Radiology

One of the nine dental specialties recognized by the ADA, RCDC & RACD, Oral and Maxillofacial Radiology is primarily concerned with the performance and interpretation of diagnostic imaging of the mouth, jaws and adjacent structures. OMFR often called DMFR spans a broad area covering techniques like Cone beam CTmultislice CTMRIPET etc.

  • Conebeam CT
  • Multislice CT
  •  MRI
  • Panoramic Radiology

 

3. Oral and Maxillofacial Pathology

This dental specialtity focuses on any and every disease around the “Oral Cavity” ie mouth , “Maxillofacial” ie Jaws and all related structure like salivary glands, facial muscles, Temporomandibular Joints, facial muscles & the perioral skin. Oral & Maxillofacial Pathology covers a vast range of pathological disorders ranging from congenital ones like Malocculsion, Eagle Syndrome to acquired ones like GingivitisHerpes Simplex & Oral Candidiasis. Some areas of Oral & Maxillofacial pathology even extend to the treatment of complex conditions Sjoren syndromeOral Cancer.

  • Malocculsion
  • Gingivitis & Periodontitis
  • Neoplastic & Idiopathic disorders
  • Angiodema

 

4. Oral and Maxillofacial Surgery

Oral & Maxillofacial surgeons deal in surgically treating a range of diseases, injuries & defects in the head, neck, face, Jaws and tissues surrounding these structures. The area consists of widely used procedures like cosmetic surgery of the head and the neck , dentoalveolar surgery to relatively new ones like applications of lasers.

  • Cosmetic Surgery of the head and neck.
  • Orthognatic Surgery
  • Insertion of Osso-integrated dental implants
  • Laser applied OMS

 

5. Pediatric Dentistry

Formerly known as “Pedodentistry”, pediatric dentistry involves providing special dental care for children through adolescence. Pediatric dentists educate and provide the necessary dental care to children and advice regarding the child’s wellbeing to the parents.

  • Preventive home care programs
  • Need for early detection
  • Diet counseling

 

6. Endodontics

Endodontics is the dental specialty that is concerned with the overall health of the dental pulp and the tissues surrounding the teeth. The ADA defines Endodontics as the “study and practice encompass the basic and clinical sciences including biology of the normal pulp, the etiologydiagnosis, prevention and treatment of diseases and injuries of the pulp and associated periradicular conditions.” The evolution of Endodontics in the last decade has significantly contributed to the recent increase in the quality of dental treatment.

  • Root canal
  • Regenerative endodontics
  • Dental implant
  • Endodontic therapy

 

7. Orthodontics 

Derived from the greek words “Orthos” meaning straight  and “Odont” meaning tooth, Orthodontics is a recognized dental specialty that primarily aims to help patients obtain optimal occlusion. The area of orthodontic treatment includes correcting crooked or misaligned teeth to provide the patients aesthetically pleasing smiles. The procedures generally use the help of metal wires inserted into orthodontic brackets and functional appliances often used to correct jaw growth.

  • Braces, Retainers & other orthodontic devices
  • Functional appliances in Orthodontics
  • Dentofacial Orthopedics

 

8. Periodontics

Periodontics is the specialty branch of dentistry that studies the structures supporting the teeth (Peridontium) that includes the gingivaalveolar bonecementum and the periodontal ligament. Periodontists treat diseases that affect the above structures through a wide variety of procedures including surgery and use of implants. This specialty of dentistry also covers the placement and maintenance of dental implants.

  • Peri-Implantitis.
  • Chronic Periodontitis
  • Scaling & Root planning
  • Gum grafts

 

9. Prosthodontics

Often called “Dental Prosthetics” or “Prosthetic Dentistry” this specialty of dentistry is associated with dental prosthesis. According to the definition of the American Dental Association Prosthodontics may be defined as the “" dental specialty pertaining to the diagnosis, treatment planning, rehabilitation and maintenance of the oral function, comfort, appearance and health of patients with clinical conditions associated with missing or deficient teeth and/or oral and maxillofacial tissues using biocompatible substitutes."

  • Oral & Maxillofacial Prosthodontics
  • Conditions- Bruxism, Occlusal Trauma, Edentulism, etc.
  • Treatment modalities-Dentures, Inlays & Overlays, Veneers and more.

 

10. Digital Dentistry

Digital dentistry might be characterized in an expansive extension as any dental innovation or gadget that consolidates advanced or PC controlled parts as opposed to that of mechanical or electrical alone. This wide definition can extend from the most regularly considered regions of advanced dentistry — CAD/CAM (PC helped outline/PC supported assembling) — to those that may not be perceived, for example, PC controlled conveyance of nitrous oxide. Digital Dentistry includes work in a variety of areas including; CAD/CAM and intraoral imaging — both laboratory- and clinician-controlled; Caries diagnosis; Computer-aided implant dentistry — including design and fabrication of surgical guides; Digital radiography — intraoral and extraoral, including cone beam computed tomography (CBCT); Electric and surgical/implant hand pieces; Lasers; Occlusion and TMJ analysis and diagnosis; Photography — extraoral and intraoral; Practice and patient record management — including digital patient education and Shade matching.

  • CAD/CAM and intraoral imaging
  • Computer-aided implant dentistry
  • Digital radiography
  • Photography — extraoral and intraoral

 

11. Sedation Dentistry

Sedation dentistry utilizes medication to help patients relax during dental procedures. It's sometimes referred to as "sleep dentistry,” Patients are usually awake with the exception of those who are under general anesthesia.  The degree of sedation applied varies significantly from case to case ranging from minimal sedation where patients are awake but relaxed to general anesthesia where patients are completely unconscious. This procedure is ideal for patients with real fear or anxiety that prevents them from adapting the required dental procedure.

  • Types of sedation used in dentistry.
  • Pros & Cons of sedation in dentistry.
  • Precautions to be practiced during using sedatives before a procedure

 

12. Green Dentistry

Green dentistry is a vast topic that touches on everything from patient care to dental processes. Green dentistry means re-thinking dental processes and procedures, office administration and marketing, and office design and construction, using the tenets of green dentistry as a guide. The Eco-Dentistry Association defines green dentistry as practice that: Reduces waste and pollution; Saves energy, water and money; Incorporates high-tech innovations; Is wellness based.

  • Elements of Green Dentistry                                 
  • Eco-Dentistry                       
  • Bio-dentistry

 

13. OSAS

Obtrusive Sleep Apnea Syndrome is a sleeping disorder marked by repetitive episodes of cessation of breathing, 10 seconds or longer, during sleep. During this time, the individual’s oxygen level drops, resulting in hypoxemia and sleep disruption. SAS was clinically recognized more than 30 years ago, but the health implications of this syndrome were barely known outside of the medical field. However, as more cases were uncovered, attention turned to the impact of SAS on the general health of individuals, such as the increased risk of cardiovascular disease, along with its oral implications such as periodontitis.

  • Marketing of Dental Sleep Medicine                    
  • Lifestyle modifications to remedy OSAS

 

14. SEO & SEO in Dentistry

Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising. Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a web search engine's unpaid results—often referred to as "natural", "organic", or "earned" results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users, and these visitors can be converted into customers. SEO may target different kinds of search, including image searchlocal search, video search, academic search, news search and industry-specific vertical search engines.

  • Why being on the first page matters!
  • Traffic is proportional to revenue.
  • Organic traffic vs paid traffic
  • How to optimize your practice website.

 

15. Dental Practice Management

Managing a dental practice takes a lot of finesse and planning. The success of a dental practice vastly depends on how capable the practice manager is. From staff management to patient management a wide variety of critically important tasks need to be executed with extreme care and skill. This session will unfold a few critical principles and laydown a handful of essential ground rules that dental practice managers and owners should look to abide by.

  •  Identifying patients
  • Patient retention
  • Pricing- The key to patient intake and retention
  • Staffing- The backbone of every practice.

 

 

 

Increase in Income & Dental Health Awareness

According to the report, rising disposable incomes of patients coupled with growing dental care awareness will drive the dental equipment market in the developing Asian countries.

In the developed regions of North America and Western Europe, market growth will be driven mainly by the aging population possessing a desire to retain natural tooth structure.

In 2011, North America was the leader in terms of market share and is expected to maintain its leadership position in 2018. This can be attributed to the rapid adoption of advanced technologies such as CAD/CAM, along with relatively higher dental-health awareness across the population.

 

Major Dental Associations in USA:

1. Academy for Sports Dentistry

2. Academy of General Dentistry

3. Academy of Operative Dentistry

4. Academy of Interdisciplinary Dentofacial Therapy

5. Academy of Laser Dentistry

6. Academy of Osseointegration

7. Alpha Omega International Dental Fraternity

8. American Academy of Cosmetic Dentistry

9. American Academy of Dental Hygiene

10. American Academy of Dental Practice Administration

11. American Academy of Esthetic Dentistry

12. American Academy of Fixed Prosthodontics

13.  American Academy of Implant Dentistry

14. American Academy of Implant Prosthodontics

15. American Academy of Maxillofacial Prosthetics

16. American Academy of Orofacial Pain

17. American Academy of Pediatric Dentistry

18. American Academy of Periodontology

19. American Academy of Restorative Dentistry

20. American Academy for Oral Systemic Health

21. American Association for Dental Research

22. American Association of Endodontists

23. American Association of Oral and Maxillofacial Surgeons

24. American Association of Oral Biologists

25. American Association of Orthodontists

26. American Association of Public Health Dentistry

27. American Board of Forensic Odontology

28. American Cleft Palate-Craniofacial Association

29. American College of Dentists

30. American College of Forensic Examiners

31. American College of Prosthodontics

32. American Dental Assistants Association

33. American Dental Association

34. American Dental Education Association

35. American Dental Hygienists Association

36. American Dental Society of Anesthesiology

37. American Equilibration Society

38. American Orthodontic Society

39. American Society for Dental Aesthetics

40. American Society of Dental Anesthesiologists

41. American Society of Forensic Odontology

42. American Society for Geriatric Dentistry

43. American Student Dental Association

44. Arizona State University Pre-Dental Organization

45. Association of Managed Care Providers

46. Charles Tweed Foundation

47. Certified Dentists Internationale

48. Committee on Dental Auxiliaries

49. Dental Anthropology Association

50. Dental Assisting National Board

51. Federation of Special Care Dentistry Association

52. American Veterinary Dental Society

53. National Institute of Dental and Craniofacial

 

Statistical Analysis:

Number of Dental Association;

 

Dental Universities in World:

Dental Companies/Industries:

 

Dental Hospital & Clinic:

Target Audience:

The Professors, Dentists, Researchers, Clinicians, Educators, Marketing, and Students from Academia in the study of Dentistry and marketing.

Academia-40%

Industries-50%

Others-10%

 

A Glance at the Global Dental Market:

The global dental market is expected to reach $50 Billion by the end of 2020 at a CAGR of 4.5 %. Factors like evolution of dental materials, discovery of newer, more sustainable, eco-friendlier dental technology; rise in awareness about dental health and its correlation with overall wellbeing; Availability of more funds for R & D have contributed to the rapid rise in the dental market. North America is the market leader with a share of ~42% of the global dental market. The presence of a large number of dental practice firms and analytical equipment manufacturers has contributed to the market boom. Another reason behind the market expansion is the huge increase in the number of PPOs (Private Practice Owners). Dental Equipment has the highest market share among all the 7 segments (Preventive Dental Care Market, Dental Restoratives Market, Dental Prosthetics Market, Dental Implants Market, Dental Orthodontics Market, Dental Endodontic Market and Dental Equipment Market). Henry Schein has the largest market share in global dental market; however, its market share is expected to decline in future. As per the global dental market report, from past few years, the dental market is relatively stable, with substantial growth in restorative CAD/CAM dentistry.
“We'll see increased acceptance from the medical community as it recognizes dentists as oral health specialists, allowing for more collaboration around sleep problems, oral cancer, facial esthetics, and periodontal health.”- Says Lou Shuman | President & CEO| Cellerant Consulting Group

Dental visits and consultations:

In 2015, dental visits and consultations are expected to make up 32.3% of total revenue. This product segment includes prevention services (16.3%), as well as consultation and diagnostic services (15.9%).

 

Reference:

http://www.medindia.net/education/dental_colleges.asp

http://www.a2zcolleges.com/dental/usa.html

http://www.dentaljuce.com/fruit/docs/World_Dental_schools.html

http://www.educationnews.org/career-index/dental-hygienist-schools-in-louisiana/

http://dir.indiamart.com/impcat/dental-products.html

http://www.healthmantra.com/dealer.shtml

https://en.wikipedia.org/wiki/List_of_dental_organizations_in_the_United_States

https://en.wikipedia.org/wiki/List_of_dental_organizations

https://companylist.org/United_States/Health_Medical/Dental_Equipment/19.html

https://en.wikipedia.org/wiki/Category:Dental_companies_of_the_United_States

http://2010-2014.commerce.gov/blog/category/818?page=1

http://www.ibisworld.com/industry/default.aspx?indid=1557

https://www.wellsfargo.com/about/press/2014/20140429_survey-cost-of-healthcare-claims/ 

 

Why Las Vegas, USA?

The Vegas distinction With regards to gatherings and occasions, there's no spot like Las Vegas. Here are the hard certainties, and all the convincing reasons why:

 

  • With more than 11 million square feet of meeting, display and exchange show space citywide, Las Vegas has quite recently an ideal choice for gatherings of any size and shape.
  • The Las Vegas Convention and Visitors Authority is an arranging asset for inns, amusement, transportation exercises or whatever else you'll need.
  • About 150,000 hotel and motel rooms in Las Vegas offer a wide choice for any financial plan. Most are situated inside four miles of the Las Vegas Convention Center.
  • Strategically placed McCarran International Airport is a short drive (only two miles) from the Las Vegas Strip, 3.5 miles from the LVCC and 5 miles from Downtown Las Vegas.
  • The Las Vegas Monorail keeps running along the east side of the Las Vegas Strip connecting seven stations more than four miles to eight resorts and the Las Vegas Convention Center.
  • Taxi and limousine administrations flourish, while visit organizations offer touring outings to the encompassing ranges, for example, the Grand Canyon, Hoover Dam, Valley of Fire and Red Rock Canyon.
  • Las Vegas' feasting choices engage all tastes, from fine food to easygoing cooking. Gourmet eateries and topic bistros touting superstar cooks add another measurement to Las Vegas' culinary scene.
  • Day or night, Las Vegas offers amusement and exercises. Notwithstanding gaming, you'll discover top-name excitement, world-class shopping and feasting; more than 40 resort spas; dance club and parlors; open air diversion at Lake Mead, Mt. Charleston and Red Rock Canyon; and golf a plenty.

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Conference Date October 05-06, 2017
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