How to Create an Awesome Dental Marketing Plan?

Every small business owner tends to struggle with creating their first marketing plan. I think the main reason for this is that most business owners tend to focus on the outcome and end campaigns, while often overlooking the strategy, planning and execution phases. Unless you've gone to school for marketing or business, you probably haven't been trained to create a strong marketing plan. Doctor's that we work with here at Elevate DDS have many years of school under their belts, but not many of them studied any sort of marketing during their time in college. This is why we thought it would be a good idea to outline what a dental marketing plan should look like, from inception to campaign completion.

  • Getting Started on Your Marketing Plan
  • Define Your Goal
  • Decide Which Services to Market
  • Establish a Unique Value Proposition
  • Identify Demographics & Target Market
  • Set a Budget
  • Determine Your Marketing Campaign Strategy
  • Print Advertising
  • Email Marketing
  • Radio Advertising
  • Television Advertising
  • Dental Website & Online Marketing
  • Search Engine Marketing
  • Display Advertising & Remarketing

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