Scientific Program

Conference Series Ltd invites all the participants across the globe to attend 36th International Conference on Dentistry & Dental Marketing Boston, Massachusetts .

Day 1 :

Keynote Forum

Roche Penafuerte Ruiz

KJR Dental Center Incorporated, Philippines

Keynote: Dr.

Time : 08:45-09:15

OMICS International Dental Marketing 2018 International Conference Keynote Speaker Roche Penafuerte Ruiz photo
Biography:

Roche Penafuerte Ruiz is the President / CEO of KJR Dental Center Incorporated.

Abstract:

Dental Marketing: “BMEG approach”
 
This interesting topic of marketing has been at the international convention of dentistry In the last 35 years. Dental marketing
provides an in and out approach in building your Practice and expanding it via proven structures.
Inside the program:
• Build your dental practice
• Market your dental practice
• Expand & grow your dental practice
The objective of the lecture:
• The lecturer’s objective is to be able to share and help each and every practicing
• Dentists achieve its full potential using his researches as the reference for strategies that
• Will suit his/her clinic vision and mission.

Keynote Forum

James L Ratcliff

Rowpar Pharmaceuticals Inc., USA

Keynote: Dr.

Time : 09:15-09:45

OMICS International Dental Marketing 2018 International Conference Keynote Speaker James L Ratcliff photo
Biography:

James L Ratcliff is Chairman and CEO of Rowpar Pharmaceuticals, Inc., Scottsdale, AZ, maker of the Dentists Choice and CloSYS brands of oral care products. In
2014, Rowpar received the U.S. Small Business Administration’s Exporter of the Year Award. In 2017, Rowpar has received the Arizona Fast Track Leader Award.
From 1989 to 2000, he served as the senior research scientist, professor, and director, Center for the Study of Higher Education at the Pennsylvania State University.
From 1979 to 1989, he was the professor and program head for higher education at Iowa State University. He is an author of 120 articles, books, book chapters, is
co-inventor on over 24 patents and patents pending. He is an active member of the Arizona Biotechnology Assn., American Academy of Oral and Systemic Health,
American Education Research Assn. and the International Association for Dental Research. He holds a PhD in Higher Education from Washington State University,
a M.A. in History from Washington State University and a B.A. from Utah State University.

Abstract:

Consumer centric marketing in dentistry
 
Marketing in dentistry and medicine is rapidly changing. Thanks to the ready availability of information and consumer
reviews on the internet, patients are no longer passive participants in their own oral care. Instead, increasingly they come
to the doctor, dentist, hygienist and nurse with questions about treatment plans and oral care products. Consumer-centric
marketing re-envisions how dental products will be selected and used in the future. A quick examination of the domestic oral
care market reveals a confusing array of over 300 toothpaste from which the consumer is to make a choice for home oral care.
Major brands offer a confusing array of choices leaving both the consumer and the dental professional unable to readily associate
one particular product with the specific needs of the individual consumer. Rowpar has taken a different path. It begins with
the consumer rather than the product features. We seek to deliver that “OMG” moment where the consumer or patient realizes
that CloSYS products are perfect companions to their own health and wellness and are specific, immediate remedies for their
personal needs. This involves locating consumers and professionals on a single indication, such as oral sores or heart health,
finding out where they search for information on that indication and then using those existing avenues to communicate directly
with the patient. The end result, ideally, is person-product fit which leads to great consumer loyalty and increased professional
satisfaction that we are helping people get well as stay well. What does it mean to have a person-product fit or a person-service
fit for dentistry and dental products? The presentation concludes with lessons learned, applications to the practice setting and
the dental products space and how they might fit into new standards of care and of quality.

Keynote Forum

Sonya Dunbar

Mobile Dental Xpress Wellness and Nutrition, USA

Keynote: Dr.

Time : 09:45-10:15

OMICS International Dental Marketing 2018 International Conference Keynote Speaker Sonya Dunbar photo
Biography:

Sonya Dunbar, also known as the Geriatric Tooth fairy is a registered Dental Hygienist she has and over 25 years of dental experience in private practice, skilled
nursing facilities, academia and marketing and has proudly served her country in the United States Navy. For the last 15 years, she worked in long-term care facilities
both as a Dental Hygienist providing clinical treatment and as a staff trainer providing in-services and hands-on training to the staff and we cannot forget her very
entertaining seminars packed with valuable information on Geriatric oral care. That experience has afforded her the opportunity to learn the concerns, desires, needs
and expectations of patients and their families as well as those of facility staff and administration. Her experience also created a desire in her to do things better to
improve the quality of care and level of customer service provided to residents, staff and administration of long-term care facilities.

Abstract:

How dirty teeth and tongues are killing our geriatric population
 
In my 15 plus years working as a dental hygienist in long-term care facilities, I have seen the most reprehensible oral care
imaginable. I have witnessed dentures that had not been removed or cleaned in years. I have seen tube-fed residents who had
not had their teeth brushed in months because of the staff’s failure to see the necessity of providing oral home care. I recently
treated a patient who had so much tartar build up on his lower anterior teeth that he could not close his mouth or properly
chew his food. I have listened to the countless, heart-wrenching accounts of elders so embarrassed by their dental condition
that they were ashamed to smile or even let me examine their mouths. Dental health plays a significant role in mental and
emotional health and well-being. Therefore, caregiver provision of proper oral homecare helps maintain the dignity of the
geriatric community. Whether the neglect is due to caregivers’ lack of knowledge or lack of compassion, the result is detrimental
to the systemic health of the elderly. Uncontrolled oral bacteria can lead to pneumonia, diabetes, strokes and heart attacks. It has
even been linked to Alzheimer’s disease. Frequently, cognitive impairment intensifies preexisting oral problems. For instance,
elders with Alzheimer’s typically have poor oral care and a higher incidence of oral diseases. The most deplorable aspect of this
situation is the fact that it is readily preventable. The quality of life and systemic health of residents in long-term care facilities
can be significantly improved by simple, consistent and effective oral care practices.

Keynote Forum

David Gillam

Barts and the London School of Medicine QMUL, UK

Keynote: Dr.

Time : 10:15-10:45

OMICS International Dental Marketing 2018 International Conference Keynote Speaker David Gillam photo
Biography:

David G Gillam graduated as a dentist from the University of Edinburgh, Scotland in 1977 and following postgraduate studies he was recognized as a Specialist
Periodontist in 1998. Prior to joining QMUL in 2009, he gained extensive clinical experience working in general dental practice, community and academic dentistry. He
also worked in the Consumer Healthcare Industry and is currently a Senior Clinical Lecturer at QMUL. His main research interests are in the area of Periodontology
as well as working with Professor Robert Hill in the development of novel products for treating dental problems. He is a co-founder of Biomin Technologies Ltd., UK.

Abstract:

Management of post-operative sensitivity following periodontal treatment
 
Post-operative sensitivity may occur following both non-surgical and surgical procedures. Other complications in the soft
tissues of the oral cavity have also been reported following treatment. Traditionally data has been collected on the prevalence
or incidence of root dentine hypersensitivity (RDH) or root sensitivity (RS) using pain scores such as a Visual Analogue Scale
(VAS) or Verbal Descriptors. These studies often evaluate the effects of professionally applied or recommended treatments such
as, desensitizing varnishes, prophylaxis polishing pastes etc or assessing the effectiveness of the various flap designs with or
without adjustive materials to cover exposed root surfaces resulting from the gingival recession. Relatively few studies assess
the effects of periodontal procedures on the quality of life of those individuals receiving these procedures. From the available
published data, there is some evidence that the discomfort experienced during both non-surgical and surgical procedures is
relatively mild and transient in nature. For example, several systematic reviews have reported that the reported prevalence of
RDH/RS is relatively high immediately following a non-surgical procedure with the reported discomfort gradually decreasing
within two weeks. A similar picture emerges following surgical periodontal procedures with the discomfort gradually
diminishing over an eight-week period. Currently, there are a plethora of both professionally applied and home use products
available for the management of post-operative sensitivity following periodontal procedures. This presentation will review
the available literature and provide information on the prevalence of the condition, its aetiology and causal factors, as well as
practical recommendations for the clinical management of the problem.

Keynote Forum

Ahmed Ali Ghorab

Nahda University, Egypt

Keynote: Dr.

Time : 11:00-11:30

OMICS International Dental Marketing 2018 International Conference Keynote Speaker Ahmed Ali Ghorab photo
Biography:

Ahmed Ali Ghorab Pro-active and results-oriented in his education. Currently enrolled in the School of Dentistry, Nahda University. Well-disciplined with proven ability
to manage multiple assignments efficiently under extreme pressure while meeting tight deadlines. Known for his adequate planning and effective communication
can see the big picture and plan his work to achieve results. He is looking for getting an opportunity to study masters in an American University. Accepted in many
local and international scholarships. Obtained several internships from Egyptian and international institutions. Interested in attending international conferences in
dentistry and other fields .Holds many awards and honors from the university. Interested in traveling and discover other countries. He has three years' experience in
teamwork. He wishes to offer humanity a useful science that helps to cure the incurable diseases and to immortalization my name beside scientists forever.

Abstract:

Dentistry in Egypt and the role of social media and scientific references in learning for Arab dental students
 
As the free encyclopedia "Wikipedia" reported: Dentistry has a long history in Egypt where the dental profession emerged
as early as 3000 BC. Dentistry is taught in public and private universities in Egypt, there is a syndicate for all dentists who
organize work in dental clinics in cooperation with the Ministry of Health. Dentists complete a 5-year study plus a year of
practice in dental or public hospitals in the country. Most public universities give bachelors, masters and doctorate degrees in
all areas of dentistry. However, getting a graduate degree in orthodontics is a bit difficult according to many dental practitioners
in general in Egypt. The number of public and private dental colleges reached 33 which is the highest rate of dentistry colleges
compared to the world population whereas the UK has 28 colleges, India has 22, China has 27 and the US has 30. There is also
a plan for the Ministry of Higher Education to open 5 new public and private colleges. Dentistry is developing significantly in
Egypt and there is an increase in the demand for it annually. The web portal "Masrawy" reported that of 2007, there were 28,000
dentists and from 2007 to 2017, they became 64,000 dentists, more than doubling in ten years. Since 2011 it has been observed
that many dental students rely on learning through social media. When conducting a random referendum among several
Egyptian university students, it was noticed that the percentage of dependence on social media reaches 70%, YouTube has been
ranked first where several university professors publish practical videos through their channels for practical study especially for
the first two years in the bachelor's degree in addition to the rest of the years. Facebook is ranked second where there are many
doctors and students to publish useful topics for learning across the groups and pages for undergraduate and graduate students
and sometimes videos are broadcast live. Online websites topped the third place and Twitter the last. Several students also rely
on the use of scientific references as a means of in-depth understanding and acquisition of more information. It was noted
that 80% of the Egyptian students depend on the references of overseas universities. I have been created a statistic for many
students and dentists about why they choose the dentistry and how can a dentist service humans? Also, they have been asked
about what they expect about what dentistry will provide the world in the next ten years and their ideas and points of views
about improving learning and reducing difficulties in dentistry. Conferences are one of the important things and all Egyptian
universities organize conferences throughout the year and It was observed the increase in the number of attendances, especially
from students in particular. For example, my university in the last year, the number of attendances in the second conference was
increased by 500 than the first conference and in the regional scientific conference by doctors syndicate in cooperation with my
university, the number of the delegates reached 3000.

Keynote Forum

Jan Wade Gilbert

Wian Industries Long Beach, USA

Keynote: Dr.

Time : 14:00-14:30

OMICS International Dental Marketing 2018 International Conference Keynote Speaker Jan Wade Gilbert photo
Biography:

Jan Wade Gilbert is the Founder and Owner of WIAN Industries.

Abstract:

We know that the ancient Egyptians used dental implants
 
The idea of implants is not new. What’s exciting is the evolution of the procedure. The implants themselves and the
technology and understanding to place them are, today, on a totally elevated scientific plane and the most dramatic piece
of the advancement is the dental CAT scan. Now we can enter the surgical sight virtually and explore and scrutinize the area
before we actually enter it. We can design the surgery so it is uneventful, swift and successful. So, why do implants fail? For the
same reason the natural teeth failed and the etiologic factors that caused the loss of the natural teeth were never addressed and/
or never addressed well. Whereas the surgical aspects of the implant scene have progressed to digitalization, flat panels and
pixels, the clinical concepts have remained in the early 1800’s. This brings us to the next concept. We begin by stating that we do
not believe nature makes design errors – certainly not on a wholesale basis. So, the factory installed equipment with which we
were born should function rather well and if it doesn’t, it is not a design error but a factor of not feeding those biological systems
what they need, in order to do what they were programmed to do: namely, keep us healthy and well. If you see something you
should not see or feel something you should not feel, it is an indication that body systems are not functioning as they should for
if they were, you would not see or feel that. Thus the term Quin’talano (the essence of science): Keen observation with a trained
eye and deft interpretation with an educated mind. Probably the best known story as an example of Quin’talano is the discovery
of penicillin by Alexander Fleming. Here we have the first of the 2 topics for consideration: The Examination. The change here
is from a dental examination to an oral examination. This new examination adds just 2 minutes of real time to whatever is your
routine examination and exposes a plethora of crucial information never before evaluated thus giving you a comprehensive
picture of your patient supported by evidence of vital importance and elevating the dentist in the health care hierarchy to higher
levels of prestige, aura, responsibility and dignity; commensurate with a dramatic increase in income without adding additional
time, effort or staff. Also, no new equipment is needed but new thinking is a must.

 

Keynote Forum

Ray Caruso

Lone Peak Dental Group, USA

Keynote: Dr.

Time : 14:30-15:00

OMICS International Dental Marketing 2018 International Conference Keynote Speaker Ray Caruso photo
Biography:

Ray Caruso is the CEO of Lone Peak Dental Group, USA.

Abstract:

Big data? Big deal… what do I do with it?
 
We all have the luxury of big data surrounding every aspect of our dental offices including new patient visits, average
production per visit, cost per acquired patient, twelve-month production average and patient-to-patient referral
numbers. We all spend millions of dollars annually on SEO, pay-per-click, direct mail and anything else to get the phone to
ring. We see our results daily, weekly and monthly but can’t seem to move the needle. We know why it’s important and how it
is useful for improving operations. But how do you make it just as important to the working dentist at your practices? What’s
the best delivery method so you can build value in your brand and improve your relationship with your providers? And finally,
how do you get buy in from the teams so you can stop spinning your wheels? Ray Caruso brings his unique presentation style of
humor mixed with straight-forward common sense, to answer the questions we all want to know. His experience working with a
variety of payor-mix offices throughout his career prepares all owners, leaders and teams to unpack office cultures, know doctor
and team agendas and deliver on execution and change. You will walk away with the ability to not only interpret and understand
data but have tools and concepts to create an action that makes a difference. Ray Caruso is the CEO of Lone Peak Dental
Group, a collection of specialty dental practices throughout the United States. His early days with Heartland Dental shaped his
business acumen and provided the basis for his growth into new operational roles. He later joined Decision One in Chicago as
their COO, tripling their revenue and profits in three years. Finding and getting the most out of amazing people is his greatest
strength. At Lone Peak Dental, he built an infrastructure necessary to support and grow it into a $70million dollar company.

 

Keynote Forum

Anand Suresh

Penang International Dental College, Malaysia

Keynote: Dr.

Time : 15:00-15:30

OMICS International Dental Marketing 2018 International Conference Keynote Speaker Anand Suresh photo
Biography:

Anand Suresh graduated with a Bachelor of Dental surgery in 2008 and went on to complete his Masters in Conservative Dentistry & Endodontics from India in 2012.
He is a fellow in the International College of Dentists. He has 6 years of clinical experience in esthetic dentistry and rotary endodontics and during this time he has
trained both undergraduate and postgraduate students in India & Malaysia. Teaching has always been his passion and he has a keen interest in training dentists in
esthetic dentistry. He is currently working as assistant professor in a private sector in Malaysia.

 

Abstract:

Update on esthetic dentistry
 
An organized and systematic approach is required to evaluate, diagnose and resolve esthetic problems predictably. It is
of prime importance that the final result is not dependent only on the looks alone. Our ultimate goal as clinicians is to
achieve pleasing composition in the smile by creating an arrangement of various esthetic elements. This presentation reviews
the various principles that govern the art of smile designing. This presentation will provide a basic knowledge to the reader to
bring out a functional stable smile.

 

Keynote Forum

A Nayeemullah Khan

Meenakshi Ammal Cental College, India

Keynote: Dr.

Time : 15:30-16:00

OMICS International Dental Marketing 2018 International Conference Keynote Speaker A Nayeemullah Khan photo
Biography:

A Nayeemullah Khan completed his under-graduation & post-graduation from Meenakshi Ammal Dental College, Chennai. He is presently working as an assistant
professor in the Department of Orthodontics and has acquired clinical experience in treating cleft & craniofacial patients under “The Cleft-Children International”-
Switzerland (CCI) regional center. He has shown great interest in treating orthognathic patients and is a very active member of the craniofacial team. He has
presented various national & international papers in craniofacial orthodontics. In 2016, he was invited as an International Speaker by the Global Conference On
dental and oral health held at Dubai to deliver a lecture on SFOA (Surgery First Orthognathic Approach). He had the distinction of being the only Indian speaker
& his work was recognized & published in various National & Regional newspapers. In 2017, he was again invited as an International Speaker by the 29th Annual
World Dental Congress to deliver a scientific paper presentation at New York, USA, for which, he was felicitated by the Honorable Chief Minister of Tamil Nadu,
Mr. Edappadi Palaniswamy, which was also published in various National & Regional newspapers. He has published various articles in orthodontic journals. He is
a vivid, resourceful, creative, solution-oriented member of the team. The confidence which he shows in facing the varieties of challenges put forth against him had
brought praises from the members of the Cleft and Craniofacial Orthodontic Team. An enthusiastic clinician, he is always looking for greater challenges and stronger
competitions both nationally and internationally. He works effectively as a team member under the direction of other team leaders. His career in the institution and
work in the surgical team truly reflects his academic standing.

 

Abstract:

A critical appraisal of SFOA as compared to traditional surgical orthodontics: A short-term experience demonstrated through clinical cases
 
Orthognathic surgery is gaining more positive response in India over the recent years owing to the increase in awareness of
facial esthetics as the priority in undergoing treatment for skeletal malocclusions. Worsening of facial appearance during
the period of pre-surgical orthodontics has been the reason for the shift towards a surgery first approach in the management of
dentofacial deformities. A universal method for the use of surgery first process is difficult to adapt as the majority of patients
worldwide treated by “surgery first” approach belong to skeletal Class III malocclusion. On the contrary, the Indian population
showed diversity in ethnic facial pattern and Presented more skeletal Class I and Class II malocclusions. The objective of this
paper is to highlight differences in treatment planning and execution of surgical first approach in severe skeletal Class I, Class II
and Class III malocclusions and compare them to the conventional orthodontics first approach through ideal clinical scenarios
and also critically evaluate the early results achieved.